28% of Brits attempt to smile at someone at least once a day research finds

Ahead of World Smile Day on Friday 6th October, White Glo’s new research proves why Brits should embrace this day and take on the challenge of making at least one other person smile.

Unfortunately, only 28% attempt to smile at someone at least once a day, despite 63% admitting that being smiled at brightens their day.

Further still, over half (52%) smile most when they make others smile, with nearly 20% (18.75%) worrying that they don’t smile enough.
It is clear that the UK want to smile more and should be using this day to embrace a bright white smile.

The research also looked in to the reasons why Brits may not be flashing their smiles as much as they would like, with confidence in their teeth proving to be a hindering factor.

Surprisingly, 33% are unhappy with how their teeth look, with 35-44 year olds proving to be the unhappiest as only 21% are happy with their set.
When it comes to colour, more than 75% (75.3%) are unhappy, with 35-44 years showing again to be the most dissatisfied age group.