4 Ways You Can Engage In Marketing For Your Business

All businesses, no matter what size, should be looking into marketing. Marketing can make or break a business, and it should be about quality campaigns rather than the number of campaigns.

Before discussing some of the more modern ways you can market your business or a new product, some traditional campaigns should be explored. It’s important to note that traditional campaigns don’t mean that they are obsolete.

In fact, you should still be making use of these traditional means of marketing, especially if they are relevant to your business. For example, newspapers are a traditional form of marketing, and if you’re a local business, you will want to use them. 

Other traditional campaigns include TV advertising and post campaigns, poster, and word of mouth. The rest of this article will go over some digital marketing that you should look into for the benefits of your business, so let’s get started.

Social Media Campaigns

One of the more fun ways you can market your business or product is to engage in a social media campaign. This refers to promoting your business through different social media channels, such as Twitter or Facebook. A more modern way to approach marketing is through social media channels such as TikTok. 

You can specialise your social media campaign further and look into influencer marketing. Although, there are calls to regulate influencers to prevent potential exploitation and protect them and their follower. There are plenty of advertisers working with influencers who aren’t complying with advertising rules. 

In general, however, businesses can use social media to directly advertise to their followers and people who are interested in their products. They need to ensure they are getting their tone right with their branding, but they will also need to ensure they are following advertising rules themselves.

Some businesses also use social media as a customer service tool. This means you could purchase a product through a social media channel and help customers with any issues with their purchases. This makes social media an effective customer service and sales tool, alongside being an effective marketing tool.

SEO Campaigns

An SEO campaign is a more modern way to approach marketing within a business. SEO stands for search engine optimisation, and it’s all about trying to boost your website so that it appears higher up on a site such as Google. Google ranks certain sites by how authentic they are and how much traffic they receive. 

London SEO expert Paul Hoda says that an effective SEO campaign will see your website and pages appear higher on a google search when specific keywords are entered into the search engine. This is an indirect form of marketing that sees more people finding your website when looking for a specific product or service.

To get more traffic through an SEO campaign, you should work with experts who can help you build up your business. Big Surf Digital can help you with these campaigns, supplying up to 100 keywords per campaign. You will be able to receive detailed monthly reports that can show you where any clicks are coming from and why. 

Email Campaigns 

Email campaigns are much like the modern version of post and mail campaigns. In many ways, they operate the same way. Businesses will send their marketing efforts, such as discounts or information, directly to the customer through their emails.

They may have their contact information through previous purchases where they agreed to be sent potential discounts and marketing in the future, or they may have signed up in general. There is also the possibility that you have picked up some leads from an external source.

Email campaigns, when done right, can be highly effective. There are tips you can follow that could help you launch a successful campaign. Before building up your email marketing contact list, consider what you want to achieve. 

Ensure you make your emails look as engaging as possible. Start with the subject line, as you will need this to be striking and grab the attention of the reader. Try to avoid coming across as spammy, as this will just leave the emails in the junk mail folder.

Content Marketing 

For a more personalised type of marketing, look no further than content marketing. Content marketing is all about using information more personally to tell a story. The overall goal will be to increase your brand’s awareness. 

Content marketing can come in a variety of ways. For example, it could mean blog posts, videos, or podcasts, as some brief examples or you can also create a slideshow with photos & videos. Content marketing won’t work alone. It is likely going to be a part of your digital marketing campaign overall.

A lot of the time, content marketing works in a long-term strategy. The more content that is out there that mentions your brand, the more you will be known. Not to mention that content will exist online after the initial campaign. Eventually, you may have a backlog of content that could continue to build up and bring more people to your company in the future.