50% of meat eaters would miss the taste if they went vegan

Consumer attitudes towards meat are forever changing, with the public becoming more aware of the environmental and health impacts on diet. This has resulted in a huge increase in those following a plant-based lifestyle or going flexitarian. In fact, in the past five years alone, searches for ‘vegan food near me’ have skyrocketed by 2,100% as consumers become more aware of their food choices.

Asian cuisine has always been hailed as a favourite amongst those that follow a plant-based diet or looking to eat less meat. The Japanese have been making vegan food taste incredible for a thousand years. From what itsu have learnt, the key to success is intense and often fermented ingredients like miso, soy & dashi stock. However, a huge barrier for people looking to cut down is that they miss the taste of meat, with recent stats showing that 50% of meat-eaters would miss the taste if they were to cut it out completely2.

So, itsu’s chief gyoza officer was under pressure to get this one right and spent months perfecting the vegan ‘meat’ gyoza filling. Finally, 10,800 hours and 112 recipes later, bursting with flavour and with a meat-like texture, the teriyaki chick’n vegan gyoza was born.

itsu has always championed plant-based food with 42% of its supermarket range being available to vegans or those looking to eat less meat. The teriyaki chick’n vegan gyoza’s are perfect for those looking to follow a flexitarian diet or simply in search of new flavours to try. Indeed, recent research reveals that over 50% of shoppers seek out and enjoy new vegan options that are available.

100% plant-based and high in protein, these delicious gyoza are a nutritious substitute for those worried about missing out on nutrients by giving up meat. And from freezer to plate in just four minutes, the gyoza could not be easier to cook. Whether steaming, simmering or frying, each method brings you restaurant-quality dumplings in the comfort of your own home. Without even leaving the house, you have an Asian-inspired, taste sensation at your fingertips.

itsu’s virtual cooking competition, Fake Off [the professionals], saw three high profile influencers go head to head sharing their masterpieces with the teriyaki chick’n vegan gyoza as the base of their meal.