90% of young Brits are planning to make Black Friday purchases online

It seems that more people will be avoiding the pandemonium soon to be erupting in retail stores during Black Friday by doing their shopping online.

Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day, recently conducted online studies, revealing that 90% of people aged 18-44 who are planning to make Black Friday purchases, will do so from the comfort of their home or desk and will be steering clear of busy shopping centres and chaotic stores.

Preeti Vadgama, Marketing Director of Black Friday Deals Online said, “Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one.”