Michael Phelps Joins water conservation awareness effort

In honor of Earth Day on April 22, Colgate is proud to announce that one of the most decorated athletes of all-time, swimmer Michael Phelps, is joining the company’s water conservation awareness effort as global ambassador.

As Colgate continues its ongoing partnership with The Nature Conservancy, a leading conservation organization to restore waterways in the U.S. and educate people about the importance of water, Michael Phelps will help raise awareness for the ‘Save Water’ program and inspire the next generation to take action.

Colgate is found in more than two-thirds of households around the world, more than any other brand, according to Kantar research, and nearly all Colgate products require consumer water use. By leaving the faucet on, the average American can waste up to four gallons of potable drinking water while brushing his or her teeth for two minutes.

Together with Michael Phelps and The Nature Conservancy, Colgate’s 2017 mission is to reach 100 million people and inspire 10 million children to turn off the faucet while brushing, because every drop counts. If embraced broadly, this simple habit can be a powerful act of water and energy conservation.
“Water is the earth’s most precious resource, but without realizing it we often take it for granted,” Phelps said. “I’m committed to joining Colgate’s efforts to save water and encouraging the next generation to turn off the faucet. Our son Boomer turns one next month, so he isn’t brushing on his own quite yet, but we’ll teach him to as soon as he does!