Sugar Awareness Week 2021: One in five Brits admit to sugar being their biggest vice
*** FREE FOR EDITORIAL USE / EDITORIAL USE ONLY *** Television personality, Timmy Mallett has been appointed ‘Chief Ice Lolly Tester’ by Iceland supermarket, for their new range of ice lollies. Issue date: Tuesday August 10, 2021. In a new online video series, Mallet will be reviewing the supermarket's exclusive Barratt retro sweets Ice Cream Lolly range, including WHAM, Foam Bananas, Sherbet Fountain, Flumps, Fruit Salad and Black Jack flavours. Photo credit should read: Will Ireland/PinPep
With our collective health under the spotlight over the past 18 months, Sugar Awareness Month – running from 8th-14th November – will serve as a poignant reminder to the millions of us who suffer from the detrimental impacts of sugar cravings. In fact, research from an innovative entrant to Britain’s drinks market air up – a water bottle that reduces cravings for flavoured water by tricking the senses – suggests that such addictions is the biggest vice for almost a quarter of the nation.
The soft drinks market in the UK is worth £3.8 billion dominated by these sugary drinks and those labelled as ‘zero-calorie’ still filled with a variety of additives and sweeteners. In fact, YouGov have revealed that, of our top 10 soft drinks in the UK, 8 are jam packed full of sugars and additives.
The detrimental health impacts of this as shown that in air up’s landmark study the 73% of Brits believe that sugary drinks hold lower concentrations of sugar than sugary foods. However, this assumption was proved wrong by Toronto University and St. Michael’s Hospital who found that the power charged fructose in artificially sweetened drinks have the worst impact on our health in comparison to other sugary foods, increasing chances of tooth decay, type 2 diabetes, and more.
Key stats:
73% (31,002,000) wrongly believe that the sugar ingested by drinks is not as bad as the sugar you eat
22% (9,894,000) say sugar is their biggest vice in life
23% (7,562,000) of Brits believe that sugary food has a higher concentration of sugar than drinks
27% (9,907,000) of Brits say their addiction to sugary drinks has had a detrimental impact on their health (i.e. teeth decay/ weight gain/ dehydration)
12% (3,886,000) say that their sugar addiction stems from sugary drinks
14% (4,519,000) of Brits started drinking diet soft drinks to lead a healthier lifestyle but found that it has caused more problems than it solved
Sugar Economy
air up has not only taken a look at the cost sugar has on our health, but also to our bank accounts. The research has found that a quarter of the nation spend up to £25 on sugary drinks a month, 12% spend up to £50, 7% spend up to £75 and a shocking 4% spend up to £100 – which translates to over 1.5 millions Brits! This equates to a staggering £643 million spent on soft drinks every month, fuelling an unhealthy addiction.
Key stats:
25% (10,373,000) of Brits spend up to £25 on soft/ sugary drinks every month
12% (4,957,000) of Brits spend between £25 and £50 on soft/sugary drinks every month
7% (2,760,000) of Brits spend between £50 and £75 on soft/sugary drinks every month
4% (1,772,000) of Brits spend between £75 and £100 on soft/sugary drinks every month
What is air up?
The world first in drinks technology is here to educate the masses, quench our thirst, and cut out these chemical nasties without sacrificing the flavours we crave, providing a healthy, cheaper alternative for the 37% of Brits struggling to find just that. The unique design and innovation utilises retronasal smell to provide a better, more interesting way to get our favourite flavours while drinking 100% pure water and educating Brits on the copious amounts of sugar they consume in their current favourite soft drinks
