The FRNTAL Launches with Digital-first Solutions, New NFT Marketplace

Lunching February 2022, The FRNTAL is both a platform for representing and showcasing emerging creatives and pioneers in contemporary fashion and design, and a marketplace for selling their physical items and trading their non-fungible tokens.

A newly realized version of the fashion & creative industry which offers its members an international cloud solution for creative needs, and a tailored programme to equip designers with the tools they need today.

Bringing together more than 15 years of experience in the traditional fashion and design industries, culturally fluent and hyper-connected, we partner with our brands to create maximum impact. Our team offer connected services across Retail, Marketing, PR and Communications, Celebrities and Talents collaborations and Partnerships.

The FRNTAL is not only an online retailer, but we also help brands to increase their press features by providing them with simple tools to connect with top media online anytime, and be seen by buyers and retailers, without pitching to a single one.

Young, aspiring designers face enormous hurdles at the beginning of their careers…The FRNTAL offers access to services that can propel their businesses forward on terms they can afford rather than large and unnecessary PR and sales activations (PR agencies, Showrooms etc).
Housing all PR content in an online press room allows journalists, editors, and stylists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly and connect with a global audience of buyers and retailers.

We are building the ultimate online destination for the Fashion and Design Physical and NFT Universe – this would be the best way to describe what we are trying to do.

We believe in blockchain technology as an enabler for a more democratic, connected, and valuable way of creating digital fashion experiences. NFTs are the starting point of a fashion experience that you can own, in which we can create new ways to experience and relate to fashion.

We envision our NFT marketplace to become not only the tool to sell virtual garments, but also the platform to provide valuable data about garments, designs, and trends, by virtualizing every garment and enabling users to personally wear and experience the digital fashion item.
The platform works with the latest in game engines, NFTs, blockchain authentication and augmented reality, combined with manufacturing expertise to support designers in the creation of one of a kind NFT collections and digital artifacts and to allow them to expand their digital footprint and services into the public Meta-market.

Why use NFT in Fashion?
An NFT can make virtual fashion items as designer and unique as tangible products, solving the problem of the reproducibility of digital clothing.

With NFT, the catalogue of unique products widens. A fashion brand could sell their own show video or individual backstage photos as NFT. In the case of digital copies, the NFT makes it possible to trace the original copy that could be purchased by a collector.

NFT could have an impact on the resell market, not only by keeping an accurate map of changes in ownership of a certain item but also, for example, by providing brands with a royalty every time their product is sold in the second-hand luxury market.

Digital fashion is a vast and untapped creative terrain, where the previously physically impossible becomes possible. We are committed to exploring the potential of this new world bringing our expertise in the digital fashion sector, to help designers deep dive into its unlimited possibilities.