Pop-Up Installations Reminding Us Why Relationships Matter
Sometimes the best discoveries are right in front of your face.
A clever series of exciting pop-up installations were discovered by passers-by on London streets and major landmarks this week. The installations – that appeared at the British Museum, Regent Street, St Paul’s, and a series of other locations – drew a crowd and created a buzz.
Commuters and tourists were drawn to the installations that showed friendly banter and video messaging between close friends in real-time.
Jessica, 21, said: ‘I was walking past and did a double-take. It made me want to chat with my best mates online. My commute to work is one of the best times of the day for me and doing that by video would be great. It also made me think about the amazing places that I walk past every morning and the fact that every moment is one worth sharing with the people who care, even if I am not looking my best or don’t feel amazing. It’s just more real that way.’
Pop-up power: Who’s talking?
It turns out that these installations were initiated by a group of London-based mavericks, who built a social networking App, Frog, as a statement to redefine online messaging. The in-App features include the ‘checking in on friends’ feature designed to show who cares. With this, each time a friend checks in, you will be notified and asked what you are doing (WYD) anywhere at any time, just the as installations in the city, reminding people to look at their lives with a sense of spontaneity and ease. It also features casual video messaging and stories (SUP), which were shown on the installations.
Designed to make people look at their friendships in a refreshing way, they can capture and share their daily lives so they grow and nurture their online connections. Frog is an instant video messaging App, so users can message their friends anywhere. This app allows spontaneous interactions, with no stress or pressure.
Frog focuses on building relationships that matter and remodel the idea of authentic friendships online. Normal behaviour on social media is normally about showing highlighted snapshots and is judged by the number of likes or connections. Frog strips this back, so we cut out our fake friends and can interact spontaneously with our real friends. 
Blink and you missed it
The installations popped up throughout the City of London like a flash, inviting those who wanted to find out more to get involved and join the ever-growing community of Frog users.
‘I’m definitely going to take a look,’ said Jessica. ‘I’m fed up with having loads of connections online but not really knowing the real people behind them.’
Frog was founded by two LSE students and now has over four million users with growing communities in London, California, and Texas where users are sharing authentic feelings and nurturing millions of friendships.
Check it out
I went to find out more about the App at: www.frogapp.me
