New Book – ‘How to develop and launch a drink brand’

‘How to develop and launch a drink brand’, the new book by Food and Beverage expert Richard Horwell is published on 21st March.

The book is a definitive guide to launching a drink in the UK; a step-by-step guide covering everything from the idea to getting on the shelf in retailers. It will show you all the pitfalls and all the shortcuts.

Since the pandemic there has been a huge increase in interest in food and drink, even the most unlikely brands have received considerable inward investment! Employees working from home and lining up at the supermarket have realised this is the industry they want to be in. Our awareness and interest in health and wellness has grown and so has the Wellness and Functional Drinks sector. All this has led to a flood of new drink brands hoping to launch into this market, and swathe of entrepreneurs deciding this is the business they want to focus on. In short, it seems everyone wants to know how to create and launch a drink brand.

‘How to develop and launch a drink brand’, the new book by Richard Horwell, is there to answer the most common questions and help budding drink entrepreneurs get off on the right foot.

Drawing on over 30 years’ experience in the industry and having been behind the launch of over 130 brands, Richard Horwell shares his insights into the industry and what aspiring entrepreneurs need to know before they start spending any money on creating a new drink brand.

The book covers Market Research; Recipe Development; Branding; Packaging and Production; Marketing to Buyers; and Export.

If you are thinking of getting into the Food & Drink Industry, you need to read this book. It all seems so simple when you see drinks on the shelf or the ‘rise to fame’ of brands such as Red Bull. But it isn’t. Successful brands have years of hard work behind them before they appear on your radar and behind this there has been a lot of money and heartache. This book is the inside guide to what you need to do and know, if you are to have any chance of success in this very competitive world.

‘How to develop and launch a drink brand’ will be launched at the International Food & Drink Event (Excel, London) on Monday 21st March.

“I have been in FMCG for most of my life, having lived and worked in the UK, USA, Australia and the Middle East, I have had successful brands of my own that have sold, and also seen the downfall, of many great brands. I wrote this book to help budding entrepreneurs understand the journey they are about to embark on; knowledge is power, and the advice here will give you the best chance of success.” said the book’s author Richard Horwell.

The book will be available from Amazon and all good bookshops, plus direct from the Brand Relations website www.brandrelations.co.uk