Introducing The Owl & The Dust Devil
An award-winning Argentine red wine is shaking up the industry. The Owl & The Dust Devil is the latest offering from the Finca Decero Remolinos Vineyard and uses technology to interact with the label to tell the brand story: the perfect luxurious gift for lovers of red wine and tech alike.
Remolinos Vineyard is one of Argentina’s jewels, overlooking the Andes Mountains, situated at the highest point in Agrelo, Mendoza, the heart of the wine country. Tiny Lechuza owls have made the vineyard their home, finding vantage points so that they can peacefully watch, vigilantly ensuring the vines are clean and pest-free.
Due to the unique conditions of Finca Decero, “remolinos” – whirlwinds occasionally form that weave through the vines, and the owls chase them away to ‘protect’ their vines. These ‘Dust Devils’ are actually very important to protect the vines from spring frosts and keeping the grapes dry and cool during the summer. The wine is named after this beautiful and mystical battle of nature, The Owl & The Dust Devil, (Amazon, £129.51 for a case of 6.)
The magical scenes of the Lechuza owls chasing the ‘Dust Devils’ away has been captured by the team at Finca Decero in a beautiful animated short-film, which is accessed by downloading The Owl & The Dust Devil App and scanning the label with the phone. This intricately woven scene between two natural wonders, the winged predator and the wind, helps make Finca Decero’s Remolinos Vineyard so distinctive and The Owl and the Dust Devil wine so exceptional.
The Owl & The Dust Devil app has been created by female wine expert Stephanie Morton-Small, who is Chief Commercial Officer at Finca Decero.
