KitKat Bites introduce The Mid-Weekend – providing Brits essential self-care during the week

Whether it’s taking a hot bath, watching a film, or eating chocolate – Brits know how to destress. But when the working week takes over, we frequently find ourselves swamped with deadlines (28%), stacked with meetings (23%), and overwhelmed with anxiety (44%), meaning we neglect that all-important self-care during the week.

With over half of Brits saying they want more time to de-stress but can’t due to their busy day-to-day lives, it raises the question – are two days at the weekend enough to switch off, relax and indulge?

According to psychologist Dr Roberta Babb, a little indulgence during the week is essential for our mental health, with Wednesday night being the recommended time to treat ourselves. With 85% of people surveyed saying they enjoy tasty treats to lift their mood and relieve stress, and 42% of Brits agreeing Wednesdays is the best day during the week to unwind and relax, KitKat Bites is designating hump day as the new Saturday by introducing the Mid-Weekend.

To help ensure Brits no longer struggle to make it through the working week, KitKat Bites has a new recruit – entertainment icon Jordan North. Jordan will be making some very special deliveries of KitKat’s most indulgent product launch yet – brand new KitKat Bites – to help people to enjoy that ‘Mid-Weekend’ break.

Jordan has been given a clear job description from the KitKat Bites board; provide Brits with indulgent and luxury self-care on Wednesdays. Whizzing through the capital’s streets in a specially kitted out red Ferrari, Jordan will be delivering packages filled with all the essentials to make Wednesday nights weekend worthy.

Dr Roberta Babb explains: ‘Our fast-paced five day weeks are stressful, with breaks often being seen as something that occurs at the weekend. However, two days at the weekend is not enough time for self-care.

A ‘little and often’ approach is an easy way to improve your wellbeing. Meaning Wednesday becomes the perfect mid-week moment to indulge to benefit our mindfulness and help us make it through to the weekend.”

Jordan North: ‘We all lead such hectic lives nowadays, so when it comes to helping the public de-stress during the week, I’m all for it! I’m working with KitKat to help establish Wednesday as the new Saturday, reminding people to take some time to switch off and have a relaxing night in. I’m sure these surprise packages will help people enjoy their Mid-Weekend!’

A KitKat spokesperson comments: ‘Our research has shown how important it is to break up the working week with some essential downtime. Enjoying a little Mid-Weekend treat can make all the difference, helping us get through the rest of the week with a spring in our step, rather than hanging on until the weekend.

To be in with a chance for Jordan to hand deliver a luxury KitKat Bites Midweekend package straight to your door, head to the KitKat UK Facebook page, and tell them what you love about KitKat Bites.

KitKat Bites are now available in supermarkets and convenience stores nationwide (90g bags, RRP £1.59)