Running Up That Hill – Getting to Number 1 Without Changing Your PJs

London-based digital marketing company, LA Search is adding a dedicated music PR department to its toolkit and increasing its commitment to working with musicians, music teachers and other artists, helping them to dominate in the online space. With musicians, screenwriters and other creatives already working on the LA Search team, they are passionate about helping artists to reach a wider audience by using online tools.

The team is currently buzzing with the news of the recent Kate Bush revival – a strong message for everyone involved in music-making, management, or promotion. Kate Bush, an artist who rarely tours and has made no new recordings since 2016, has not only raced to number one in the UK charts with the 1985 song, Running Up That Hill, she’s also gaining an entirely new generation of fans based purely on music she recorded 37 years ago.

Leigh-Anne says,

“We conducted some research using our SEO tools, (the tools digital marketing companies use to monitor online search trends) to see just how popular the song has become due to its prominent feature in the Stranger Things Netflix series. We couldn’t check the search volume all the way back in the 80’s for obvious reasons. However, Google Trends and Semrush show that in the UK alone, over 2.4k people a month are searching on Google for “Running Up That Hill”. That’s 28,800 a year! Just online. It just shows how quickly a lot can happen from doing very little, thanks to online media!”

LA Search is passionate about showing musicians and other artists how much they can achieve by just getting their music out in the online space. Leigh-Anne continues,

“So many people get caught in the trap of creating endless new material because that’s what they do best. It’s as if they think the more songs they write and the more courses they sit through, the more chances they’ll have of being discovered. Meanwhile, they’re actually still just sitting in a bedroom unaware of the enormity of this modern resource they have available. They may be writing great songs, but no one ever gets to hear them. We want to show them that all they need is to be a bit more strategic, so that they can easily reach potential fans with the songs they’ve already written and the skills they already have.”

With various music and fashion industry successes under their belt, for the SEO company that once increased the profits of a music teacher by 900%, getting more artists on their roster was a no-brainer.