Performance review of Netflix, Prime Video, etc. in the United Kingdom (Q3)

SVOD market shares in Q3 2022
Atop the streaming charts in the UK, globally renowned streaming platform Netflix holds the power, with shares almost twice the size of Now TV, Apple TV+, and Sky Go combined. Prime Video comes up as a close second, tailing behind by 3%. Meanwhile, there’s a cutthroat struggle for 4th place within the midfield contenders, Now TV and Apple TV+, only divided by a 1% difference. Disney+ can remain cozy and safe in third place with thrice the shares of its smaller competitor: NowTV.

Market share development in 2022
Leading growth in the UK, Disney+ displays a steady positive development throughout the year, gaining +4% by September. The same cannot be said for global streaming giants: Netflix and Prime Video both of which have lost their footing and have fallen by -1% each since last June. Meanwhile, smaller players in the market, Now TV and Sky Go struggle to keep their shares as well, losing -2% and -1% respectively from the beginning of the year.

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