Augmented Reality Goes Live For 2019
10 designers. 80 looks. Holome has given tickets to fashion-lovers globally to attend London College of Fashion’s Womenswear Fashion Show. Yesterday, Holome used its AR technology to live stream the London College of Fashion’s runway show, bringing the live fashion show to users across the globe. A tech milestone, a first of its kind where AR was leveraged to give users front row seats to the cat walk.
HoloMe has been working relentlessly to continuously innovate and fine tune its technology to keep redefining boundaries. Their new solution allows for a human (or object) to be filmed with a simple phone camera and automatically and instantaneously be transformed into an augmented reality human, in real time, for any app-holder globally.
The new technology was first rolled out last night at UAL’s Fashion Show. To experience the show in AR, users simply downloaded HoloMe’s app to bring UAL fashion designers’ collections into their space.
Students at UAL brought their designs to life through physical, material and creative processes whereas HoloMe was the medium who made the live experience available to a global audience. HoloMe has given everyone in the world an invite to this show creating a uniquely immersive, but most importantly, live fashion experience.
Fashion runways are known to be super exclusive and only accessible by a certain type of person based on their celebrity status or career. The technology waves goodbye to the shows’ guest lists and making fashion shows mainstream and accessible by all. Imagine a front row experience to a cat walk from the comfort of your own home? You’d be able to be part of the conversation and the buzz. Fashion moguls would then be engaged with their favourite fashion brands like never before.
Where else can we apply live AR to create unforgettable experiences? Entertainment would be an obvious first choice, where fans could still watch a singer’s live set even after the show sold out… again from the comfort of their own sofa! Also, news broadcasters and chat shows could be streamed in live AR to bring the viewers closer to the interviewee.
