Bath crowned the UK’s MOST fashion-forward city

When you think of cities known for their effortless style and fashionable reputation, places like New York, Paris and Milan will come to mind. Though we can’t forget that the UK also has a wonderfully unique and diverse fashion scene, boasting an eclectic mix of fashion trends and a host of legendary designers like Alexander McQueen, Vivienne Westwood and Stella McCartney.

However, where in the UK lives and breathes fashion, and should be the next stop for every fashionista looking to shop ‘til they drop?

New research by the UK footwear retailer, Wynsors, aims to find out by creating an index using Instagram hashtags, TripAdvisor and Yelp shopping listings, and Google search volume to uncover the UK’s most fashion-centric cities.

Coming out on top as the most fashionable city in the UK is Bath! Boasting a whopping 93 shopping listings on Tripadvisor and 24 thrift shops on Yelp, this elegant, historic city knows a thing or two about fashion. The north doesn’t fall far behind though. Achieving second place is Manchester – a city that’s become a hotspot for fashion bloggers and influencers exploring the character and individuality that it has to offer. Leeds then sweeps in at the third position due to its impressive number of shopping listings and thrift shops, as well as a strong interest in style-related search terms.

To help style the perfect outfit for a trip to one of these cities, Wynsors has also provided some top tips on how to create an outfit around your shoes:

Consider the colour: choose shoes and accessories that are one shade darker than your outfit for a modern look that isn’t too matchy-matchy. Or, if colour-blocking is more your thing, add some zest to a plain outfit by wearing some in a bright, contrasting hue.
Experiment with textures and prints: if you have a pair of shoes in a bold pattern or texture, let them do the hard work for you. Home in on a colour found within the details and choose clothing in complementing shades. You could also add texture to an outfit by contrasting clothing textures with footwear finishes e.g., metallic shoes with chunky knitwear.
Be smart about seasons and occasions: it may seem obvious, but paying attention to the time of year and where you plan to wear your footwear will have a big influence on the outfit you choose. For example, you wouldn’t rock up in trainers to a black-tie event or wear flip-flops and shorts outside in the British winter!