Forward Unveils Next-Gen Digital Sales Room to Transform B2B Sales Experience

The FORWARD Digital Sales Room is now unveiled after a successful year-long beta phase as Simpliciter. The ambition is to transform B2B sales into a more straightforward, engaging, and efficient experience for buyers and sellers.

In a digital sales environment where, according to a recent global survey by Gartner, 77% of B2B buyers describe their latest purchase experience as complicated or challenging, there’s a clear need for a solution. Buyers and sellers often struggle with complex buying processes and an overload of information available, leading to prolonged sales cycles and stalled deals. Forward aims to eliminate these hurdles, ensuring that B2B sales journeys are seamless, maintaining momentum, and successfully closing deals.

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The new banner “Forward” and its guiding principle “Drive your deal forward, effortlessly ” captures the essence of seamless progress that modern sales teams demand.

Forward’s platform replaces the email chaos with dedicated digital sales rooms, consolidating sales resources, tools, interactions, and deal processes into a unified workspace. This solution enables seamless collaboration and quicker buying decisions. Each digital salesroom, accessible with a single link, facilitates real-time interactions, offers invaluable sales insights, proposes mutual-action plans, and provides automated personalisation.

Boris Rino, co-founder of Forward, shares his enthusiasm: “Our evolution from Simpliciter to Forward is a testament to our commitment to helping sales teams create more seamless and more engaging experiences that will effortlessly keep their prospects engaged and move the deal forward!”

“95% of B2B sales processes still rely on emails and attachments. This isn’t just time- and resource-draining; it’s a major cause of lost sales,” says Altug Beser, a serial entrepreneur, and co-founder of Forward, with two successful exits under his belt in the vertical of digitalisation of B2B sales processes. “Both the buyer and seller side are in dire need of a streamlined experience. During our beta phase as Simpliciter, we witnessed a 30% shortening of sales cycles and a 23% drop in email back-and-forth. I believe any forward-thinking business should experience the advantages of a digital sales room firsthand.”