#SilentWalks: TikTok’s newest wellness trend
With an overall greater openness towards and prioritisation of, 70% of Gen Z say their mental health needs the most attention or improvement. As such TikTok – whose 80% of users are aged between 16-34 – has become a platform for thousands of content creators and mental health advocates to encourage self-care with hashtags such as #wellness and #hotgirlwalk garnering a combined view of over 14.5B views. The latest wellness obsession – which combines meditation and exercise to improve mental health – is #SilentWalk, whereby people walk in silence and become more aware of their surroundings and emotions felt in the present moment. Research has shown that walking for just 30 minutes in an urban park reduces the amount of time that people dwell on negative thoughts. For those adding the Silent Walk into their daily routine, air up® – the hydration innovators – provides a healthy way to stay hydrated during your walking workout.
The innovative water bottle uses scented pods to flavour water with an array of different flavours from Virgin Mojito to Kola to Mango-Passionfruit – all entirely additive, calorie and sugar-free. Not only does this encourage people to stay hydrated, but it makes the act of doing so more appealing.