65% of Brits say their dream Christmas is time spent with family

Time with loved ones, traditional Christmas lunch with all the trimmings, gifts for everyone, and getting cosy by a crackling fireplace are some of the festive wishes being shared in a new Win Your Dream Christmas competition.

The competition from local gift card champions Town & City Gift Cards is off to a flying start with over 1800 people answering the question ‘what is your dream Christmas’ for a chance to win a £1,000 Town & City Gift Card for their choice of over 80 UK towns and cities.

Topping the Christmas wish list so far is time spent with family and loved ones, with 63% saying that’s their dream. 27% are dreaming of a festive lunch with everyone sitting around the table. A vision of being cosy and warm at home with a crackling fireplace is a dream Christmas for 23%. 22% say it’s the chance to treat those they love with presents, gifts and local shopping.

For 14% of entrants, their perfect yuletide features festive fun and games and 12% are wishing for a White Christmas. 9% envision their ideal Christmas with a twinkly tree covered in baubles and beautiful decorations, and 2% say their dream Christmas includes festive PJs.

The top 14 most popular local gift cards that people would like to win in the first week of the campaign are for Aberdeen, Belfast, Chichester, Ballymena, Aberdeenshire, Causeway Coast, East Ayrshire, Sheffield, London, Perth, Glasgow, Edinburgh, Sunderland and Falkirk.

Town & City Gift Card programmes from Miconex are active in over 80 places in the UK and Ireland. Both national retailers – such as Sainsbury’s, Boots, Lush, M&S, New Look and Primark – and all types of independent businesses are part of the initiative. The multi-store, multi-sector gift cards work through the Mastercard system, keeping spend locked into local communities.

10% of entrants in the Win Your Dream Christmas competition are also wishing for a healthy, worry free Christmas, linking to August 2023 research from Miconex with over 1000 people.

In the research, 98% say they are keen to support local businesses this Christmas. 87% say they support local businesses to help keep them open, and 89% plan to buy at least one gift card this Christmas. But there’s also worry about how to pay for Christmas too with at least 72% of people saying the cost of living is a concern for them.

Colin Munro is the managing director of Miconex and said: “The response to the campaign so far has been strong with many heart-warming entries showing how valued time with family is, and the things that make up a Dream Christmas for many of us, from good food to gifts, experiences to creating a festive atmosphere at home. The campaign is also a reminder that everything we need for a Dream Christmas is available right on our doorsteps with local retailers, restaurants, venues and more, accessible through local gift cards.”

Enter to Win Your Dream Christmas free at www.winyourxmas.co.uk. The competition closes on the 8th December 2023.

The top 14 most popular local gift cards that people would like to win in the first week of the campaign are for Aberdeen, Belfast, Chichester, Ballymena, Aberdeenshire, Causeway Coast, East Ayrshire, Sheffield, London, Perth, Glasgow, Edinburgh, Sunderland and Falkirk.

Town & City Gift Card programmes from Miconex are active in over 80 places in the UK and Ireland. Both national retailers – such as Sainsbury’s, Boots, Lush, M&S, New Look and Primark – and all types of independent businesses are part of the initiative. The multi-store, multi-sector gift cards work through the Mastercard system, keeping spend locked into local communities.

10% of entrants in the Win Your Dream Christmas competition are also wishing for a healthy, worry free Christmas, linking to August 2023 research from Miconex with over 1000 people.

In the research, 98% say they are keen to support local businesses this Christmas. 87% say they support local businesses to help keep them open, and 89% plan to buy at least one gift card this Christmas. But there’s also worry about how to pay for Christmas too with at least 72% of people saying the cost of living is a concern for them.

Colin Munro is the managing director of Miconex and said: “The response to the campaign so far has been strong with many heart-warming entries showing how valued time with family is, and the things that make up a Dream Christmas for many of us, from good food to gifts, experiences to creating a festive atmosphere at home. The campaign is also a reminder that everything we need for a Dream Christmas is available right on our doorsteps with local retailers, restaurants, venues and more, accessible through local gift cards.”

Enter to Win Your Dream Christmas free at www.winyourxmas.co.uk. The competition closes on the 8th December 2023.