Peroni Nastro Azzurro 0.0% announces two-day showcase to celebrate its partnership with Scuderia Ferrari HP

Peroni Nastro Azzurro 0.0%, the alcohol-free super-premium Italian beer brand will host La Bella Formula – an exclusive invite-only two-day event at the Vinyl Factory in London’s Soho to mark this year’s race at Silverstone (7 July).

La Bella Formula will offer fans a unique experience of racing, as seen through the driver’s eyes, brought to life via a series of abstract audio and visual experiences, in an immersive event that encapsulates what it feels like to drive for Ferrari.

The event will take guests on a multi-sensory journey of the UK’s most iconic race, opening with The Hangar Straight – a ten-meter-long tunnel with full audio-visual stimuli, showcasing how the drivers experience this world-renowned part of the Silverstone track, through a beautiful abstract lens.

The event space will also feature an immersive infinity room known as The Wet Lap which will simulate how drivers see the spectrum of colours, lights and shadows when driving through rain and show how the rain affects the view of the differing surfaces during a full wet lap of the iconic Silverstone circuit.

Alongside this, fans will have the opportunity to see a Scuderia Ferrari HP replica racing car up close, experience innovative driving simulators, and get competitive with a fun racing game provided by Piing on the big screen.

A bespoke Peroni Nastro Azzurro 0.0% bar will serve a range of drinks a range of drinks, including Peroni Nastro Azzurro 0.0% to suit every taste at the two-day experience, providing the finest motoring experience in true Italian style.

Peroni Nastro Azzurro 0.0% has partnered with Scuderia Ferrari HP on a multi-year partnership which brings together two iconic Italian brands synonymous with passion and style. The affiliation aspires to elevate the racing experience for fans around the world.

Asahi Europe & International is committed to promoting responsible drinking and supports the increased consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% invites consumers to feel free to live every moment, safely, and in style. Inspiring them to drink less, by providing an aspirational choice which suits their lifestyle.

La Bella Formula – Saturday 6th – Sunday 7th July, 11AM – 19PM at
Vinyl Factory, 18 Marshall Street, London, W1F 7BE.
For tickets and further event information head to https://link.dice.fm/aAGujLSNoKb