From humble beginnings to stadium-filling success: The Big Festoon’s unstoppable rise culminates in Leicester Square documentary premiere

At the heart of The Big Festoon’s meteoric rise is a commitment to creating a space where diversity and inclusion are not just buzzwords, but foundational pillars. The event has become a beacon for change-makers and business leaders who believe in the power of diverse voices and inclusive communities. Under the leadership of Dani Wallace, The Big Festoon has challenged the status quo, welcoming individuals from all walks of life to share their stories, insights, and expertise.

Dani Wallace, a former homeless single mother and domestic abuse survivor turned 7-figure entrepreneur, has made it her mission to transform the business and personal development landscape. “The current social climate underscores the necessity for continued and enhanced efforts towards diversity and inclusion. We need to be the change, and lead the change. Everyone must know success is safe for them. We need to come together to make sh*t happen; otherwise, nothing changes,” Wallace says.

The Big Festoon is not just about business growth – it’s about breaking down barriers, encouraging collaboration, and creating opportunities for underrepresented voices to be heard. Wallace’s vision is to build a platform where everyone, regardless of their background, can feel safe, seen, and supported in their journey toward success.

The journey of The Big Festoon, from its early days to its current status as the UK’s leading business and personal development event, is now the subject of The Festoon Effect, a documentary that offers a behind-the-scenes look at the challenges and triumphs of building an inclusive business event. The film follows Dani Wallace as she navigates the complexities of organising a large-scale event while staying true to her mission of inclusion and representation.

The premiere, which is being held at 7pm on 28th August at Vue Cinema in Leicester Square with a post-screening Q&A session hosted by TV presenter Remel London, is not just a celebration of the event’s success but a call to action for the business and entrepreneurial community. The documentary highlights the importance of diversity in driving innovation, creativity, and growth. It showcases the stories of individuals who have found their voice through The Big Festoon, demonstrating the profound impact that inclusive spaces can have on personal and professional development.

As The Big Festoon continues to grow, the focus remains on expanding its reach and impact. The upcoming 2026 event at Manchester’s AO Arena, with a goal of 10,000 delegates, is a testament to the demand for a business event that prioritises inclusion, empowerment, and community. With each passing year, The Big Festoon solidifies its place as not just an event, but a movement – a movement that encourages us all to do more, be more, and support one another in our journeys.

The Festoon Effect was filmed by Clue Content and Executive Produced by Dani Wallace, by whom all rights are reserved. The team are actively seeking a production partner to chart the next stage of journey to AO Area in Manchester and interested parties should contact [email protected] for more information.