All Aboard the Afterlife Train: Enter the Immersive Fanta® x Beetlejuice BeetlejuiceExperience
Dare to enter the Afterlife? Fanta® is offering Halloween fanatics the chance to enter a Beetlejuice Beetlejuice-themed immersive Afterlife Train pop-up at Westfield Stratford City, London, from 30th October to 2nd November 2024 – with ‘train tickets’ available through the Coca-Cola app or at the event.
The pop-up follows the release of Beetlejuice Beetlejuice in cinemas now and available to purchase and rent digitally from today, just in time for Halloween!
Check your train ticket with the security guard before being permitted to journey through the eerie Attic, Fanta-smical Afterlife Waiting Carriage, spooky Graveyard, and the Sandworms of Saturn.
Experience unique interactions, thrilling jump scares, and unforgettable photo opportunities. Successfully solve puzzles to escape the Afterlife Train and be rewarded with a limited-edition can of the new Fanta Afterlife Zero Sugar – reciting the magic words ‘Wanta Fanta’ three times to summon the refreshing memento.
The Afterlife Experience comes following Fanta® and Warner Bros. Pictures’ global partnership announcement for the newly released Beetlejuice Beetlejuice movie. Manifesting the spirit of the mischievous demon, Fanta® summoned Beetlejuice with his own Limited Edition ‘Fanta® Afterlife Zero Sugar’ (apple flavour), and limited time makeovers to the full Fanta flavour range featuring the Beetlejuice Beetlejuice characters – now available in major retailers nationwide.
image004.png
Hanna Lauri, Fanta Brand Manager at The Coca-Cola Company said “Fanta has a longstanding association with Halloween, and this year, we’re excited to bring Beetlejuice fans an immersive, spine-chilling journey full of thrills, puzzles and of course, refreshing Fanta Afterlife Zero Sugar. Get up close and personal with the film of the spooky season – it’s truly an experience you won’t want to miss.”
The Fanta Afterlife Experience will be open to the public daily from Wednesday 30th October toSaturday 2nd November* located at Westfield, Stratford City, Montfichet Road, London, E20 1EJ. Tickets will be free and available via the Coca-Cola App from 24th October.
