London homeowners lead the way in seeing value in energy-efficient homes – as Brits prioritise comfort over luxuries.

People are spending more money on their homes than ever before – as they sacrifice other ‘luxuries’ like eating out and new cars.
A poll of 2,000 UK homeowners found that, despite concerns around the economy, average spending has increased to £3,140 per year on home improvements – up from £2,870 in 2024.
And nearly a third (30 per cent) plan to spend more again on home improvements in 2026 than they did last year, with homeowners sacrificing holiday plans (24 per cent) and buying a new car (14 per cent) in favour of renovations.
Londoners are among the most convinced in the UK that investing in energy efficiency pays off, with 68 per cent believing it would increase the value of their property and 64 per cent making these changes to attract future buyers, despite not even having plans to move soon.
Two thirds (67 per cent) of Brits are shifting focus – and their finances – to home improvement to prioritise comfort, while 32 per cent want more control over their energy bills.
With 22 per cent worried about energy security, and 32 per cent often concerned about price volatility of gas and electricity.
The poll, commissioned by heat pump manufacturer Daikin (www.daikin.co.uk/for-every-climate), also found 63 per cent consider investing in energy efficiency to be very important to them, to ‘futureproof’ their home against price volatility.
In London, this future-focused mindset is particularly strong, with homeowners more likely than most to say energy efficiency will boost resale value and help attract future buyers.
47 per cent of Brits said alternative energy sources like heat pumps and solar panels would be good investments for their future.
Lucy Gaby, residential marketing manager from Daikin said: “Most people spend the majority of their time at home, so it is imperative to make it a comfortable and relaxing space throughout the seasons, to cope with all conditions – from heatwaves to cold snaps.
“We’re seeing a clear shift in priorities, with homeowners increasingly willing to invest in their living environment rather than more traditional luxuries. This trend towards prioritising home improvements reflects a desire for security, wellbeing and long-term value.
“Recent increases to Government support, including grants of up to £9,000 through the Boiler Upgrade Scheme, are important in making such options more accessible.
“This is in line with policies like the Future Homes Standard that are setting a clear direction for the future of housing, with new homes expected to be built around low-carbon heating and much higher energy efficiency standards.
“Creating an energy-efficient home not only boosts comfort but also helps manage rising energy costs and improve energy security. For those looking to take more control, starting with a heat pump and improving insulation can make a real difference. Speaking to a qualified installer is a good first step.”
The research also found that others considered improving insulation (35 per cent), draught-proofing doors and windows (27 per cent) and double or triple glazing (25 per cent) among their top priorities.
But 14 per cent had already added alternative energy options to their home.
And for 79 per cent of those who have undergone work, the desire for uninterrupted availability of energy, or energy security was the deciding factor.
More than a quarter (27 per cent) ranked saving for retirement lower than household updates (36 per cent).
While 39 per cent said they would be willing to put off any major life purchase to invest in their property.
The research, carried out via OnePoll, found that when buying in the future, 46 per cent would opt for an energy efficient home over just seven per cent who would choose a property in need of these updates.
Almost half (44 per cent) even went as far as to say they would pay more for a low-energy consumption home.
Lucy Gaby from Daikin, which will be at Grand Designs Live this weekend, added: “With fluctuations in weather conditions alongside energy price volatility, it’s no surprise that future-proofing our homes is now top of mind for most of us.
“Investing in energy efficiency today is an investment in the comfort and security of tomorrow. People who are interested in finding out more about the benefits of installing a heat pump should go to Daikin‘s website – www.daikin.co.uk/for-every-climate or visit the Daikin stand at Grand Designs Live this weekend (1-4 May 2026).”