Negroni Month 2026: Campari announces UK lineup of events including bar takeovers, and £5 Negroni drink deals

Campari, the iconic red Italian aperitivo, has announced its official UK lineup for Negroni Month 2026. Celebrating the legendary cocktail, the activation brings together world-class guest residencies, savoury drink innovations, and nationwide consumer offers across bars, pubs, and pizzerias.

For this year’s Negroni Month, Campari has announced a range of Negroni themed activations nationwide. Bespoke Negroni Lounges will be taking centre stage throughout Negroni month at select venues that are ready to immerse guests in the world of Campari and the Negroni. For Negroni lovers who visit all six venues with Negroni Lounges (Lardo, Equal Parts, Café 1001, Next Door Records Two, The Shaston Arms and Bar Brasso), they’ll be able to redeem a Negroni Passport, where visiting all six earns guests a free sixth Negroni to be redeemed this month.*

Elsewhere, from East London vinyl hubs to regional hotspots, cocktail lovers can explore limited-edition takes on this bold, umami-forward serve throughout the entire month of September.

Flagship Negroni Lounges, DJ Nights & Events
For consumers looking for vibrant nightlife and hands-on experiences, six dedicated Negroni Lounges across London are hosting curated events, vinyl DJ sets, and offers in partnership with Perelló, along with culinary workshops:

Bar Brasso (Nine Elms): Hosts the official Campari & Perelló Aperitivo Day Party on September 19th (2pm – 12am) featuring a headline DJ set from Owen Cutts, complimentary bites by Chef Robin Gill (Darby’s), and exclusive merchandise giveaways.
Equal Parts: Mexico City’s retro Milanese lounge Bar Mauro (#54 World’s 50 Best Bars) takes over Equal Parts in Hackney on 20th–21st September. Every Wednesday, Equal Parts also pairs drinks with Auguste snacks, donating £1 per drink to Hackney Food Bank.
Lardo (Hackney): Permanently transforms its next-door space, Bastardo, into a Campari-red Negroni lounge. Programming includes Soft Landing Sundays with live DJ soundtracks from Next Door Records , Aperitivo Quizzes and Negroni and Nibbles masterclasses hosted by Appetite.
Café 1001 (Brick Lane): Fully transformed for the month with £5 Negronis. Saturdays feature a DJ lineup including Nina Yamada, Alexander Nut, Mari* & Hutch present: Rizumu, Zaffa, and miche.
Next Door Records Two (Stoke Newington): £8 Negronis with Custom Lardo bar snacks and weekly Saturday DJ sessions.
The Shaston Arms (Soho): Runs £5 Negronis with free Perelló olives every Sunday alongside a closing DJ event on September 27th.

Savoury and Culinary Negroni Innovations
Leading this year’s trend toward savoury cocktails, Campari has partnered with top culinary venues to develop limited-edition food-inspired Negroni serves:

Fatto A Mano: Presenting The Queen Negroni (7th Sept – 18th Oct) across all pizzerias, capturing the flavour of a Margherita pizza using olive oil-washed gin, sweet vermouth, Campari, fresh basil, and upcycled Vesuvius tomato water.
Hawksmoor: Celebrating over 500,000 Sour Cherry Negronis sold, Hawksmoor offers its signature twist for £10 alongside £5 Negroni Happy Hours (4–5 PM, Mon–Fri) across nationwide sites (excluding Scotland).
Dirty Negroni Menus: The Perelló olive brine-spiked Dirty Negroni takes centre stage at venues nationwide, including Rita’s Soho, Bloodsports, Polpo, Sophie’s Soho, and Equal Parts in London, as well as Federico’s in Manchester (£6 Negroni deal), Market House in Cambridge, and Bar Azita in Hitchin.

Complimentary Drink Offers and App Rewards throughout Negroni Month
To mark Negroni Month, Campari partner venues and pub groups across the UK are launching complimentary drink offers and accessible price points:

Young’s Pubs: Download the Young’s On Tap app and claim a free Negroni treat at participating venues across the entire UK group. A select number of sites including eighteen Young’s venues will also feature a dedicated 5-twist Negroni menu with flavors ranging from Stonefruit to Coffee & Chocolate.
The Evolv Collection: Rewards app members receive a complimentary Negroni for redemption in September, alongside daily 5–7 PM Happy Hours across top locations including Coq d’Argent, Quaglino’s, Sartoria, and Vinoteca.
London Flagship Stamp Passport: Six London neighborhood spots including Lardo, Equal Parts, Café 1001, Next Door Records Two, The Shaston Arms, and Bar Brasso are operating a Negroni Passport, where visiting all six earn guests a free 6th Negroni.

The month-long celebrations conclude on Sunday, 27th September. Visit www.negroniweek.com for more information.