Major UK pub chain reveals London football fans’ favourite pint

A new study, conducted by live sports pub Flaming Grill Pubs, has analysed pint sales data across 115 of its pubs to uncover the UK’s matchday usuals, revealing which pints are proving most popular among football fans across the country.

With 9 in 10 football teams believing pre-match rituals genuinely affect their performance, a fan’s pint of choice plays a key role in fulfilling their matchday superstitions.

By analysing sales data from pubs located in 37 UK cities, the study highlights the key regional differences when it comes to fans choosing their tactical tipple.

Excepcional choice: London claims Madri as its matchday usual

The data revealed that in London, Madri was its matchday usual, accounting for almost one in every six pints ordered on matchdays (14%).

In second and third place for London was Peroni Draught (12.8%) and Guinness (12.6%), both of which are ordered by one in eight supporters.

Elsewhere; in Liverpool fans also favoured Madri (20%), and in Manchester, Guinness (15%) clinched top spot.

The full breakdown of each city’s matchday pint data can be found here.

Peroni crowned the UK’s matchday usual

The data revealed that on match days, lager was found to dominate UK sales, claiming the top seven spots in the national rankings. But overall there was one winner – Peroni.

Peroni on draught tops the table, making up 12% of matchday sales across Flaming Grill Pubs in the country. This was closely followed by Stella (11.3%) and San Miguel draught (11.2%).

The UK’s Match Day Usual
Football fans’ top five favourite matchday pints
1
Peroni
12%
2
Stella
11.3%
3
San Miguel
11.2%
4
Carling
10.8%
5
Coors Light
10.4%