A quarter of Brits opting to follow sustainable diets to tackle global warming amidst urgent calls to curb wildlife extinction

In the wake of a recent UN-backed report claiming that plant heavy diets are urgently needed to curb rising levels of wildlife loss, a new survey by Spoon Guru – the established London-based global AI food technology start-up – reveals how Brits are embracing diets that are healthy for the planet as well as healthy for themselves.

According to Spoon Guru’s new findings, a quarter (24%) are actively choosing more sustainable food options to tackle global warming; 22% are following a more eco-conscious diet to address animal welfare; and 25% are eating more sustainably to tackle eco issues due to agriculture expansion.

The findings also show that the planet’s wellbeing is mirroring a similar focus on our own health. The Spoon Guru study reveals that COVID-19 is changing eating habits for one in five (22%) of Britons highlighting the growing trend for conscious eating and the intrinsic link between eating healthily and eating sustainably.

The new research also shows that Brits would welcome more help when it comes to choosing more sustainable food options – 27% call for more guidance from retailers and 37% urge the government to collaborate with retailers to promote a dietary shift from meat to plant-heavy diets.