Air Serbia chooses AVIAREPS as General Sales Agent in 16 Markets in Europe

Air Serbia, the national carrier of Serbia, appointed AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, as pan-European General Sales Agent (GSA). With immediate effect, AVIAREPS will provide Air Serbia with a full range of sales, reservations and ticketing services and support the airline’s growth in the United Kingdom, Germany, Turkey, Italy, France, Spain, the Netherlands, Switzerland, Czech Republic, Slovakia, Austria, Sweden, Belgium, Denmark, Norway and Finland.

Air Serbia, headquartered in Belgrade, was formerly known as Jat Airways until its renaming and rebranding in 2013. From its hub Airport Nikola Tesla Belgrade and Serbian airports in Niš and Kraljevo, the airline operates regional and international flights to more than 60 destinations in Europe, Mediterranean and North America, and to a large number of destinations also in Asia and Africa through its partner airlines. The Balkan region, as well as connecting Balkan countries and mobility of their citizens, are of exceptional importance to Air Serbia. The airline plans to renew its fleet by the end of the year, which currently consists of 19 aircraft. In August 2022, Air Serbia carried more than 400 thousand passengers, the highest passenger number in August since the company began operating under its current name in 2013.

Boško Rupić, General Manager Commercial and Strategy, Air Serbia: “AVIAREPS has been a strong and reliable partner for us over the past years and we are delighted to announce the appointment of AVIAREPS as our General Sales Agent in more than 15 countries in Europe. We’ve already been working with AVIAREPS in Norway, Russia, Turkey and the Czech Republic and as of November 1st, AVIAREPS will be responsible for our sales activities on a pan-European level. We look forward to working closely with their local expert teams and to further growing our presence in Europe.”

Marcelo Kaiser, COO Aviation, AVIAREPS: “We are honored that Air Serbia appointed us as General Sales Agent in 16 countries in Europe. AVIAREPS’ extensive network of owned offices in Europe ensures a coordinated sales approach across all markets. Our local teams of highly skilled professionals specialized in airlines sales will help Air Serbia expand their presence and increase their sales. Our appointment reflects the airline’s commitment and continued expansion plans in Europe and we look forward to ensuring Air Serbia’s international growth.”