Airbnb launches bonus incentive for new Platinum Jubilee Hosts

Airbnb is offering families in cities across the country an incentive to start hosting as the UK prepares for Platinum Jubilee celebrations and a big summer of travel.

The bonus scheme for new Hosts encourages locals in major cities across the UK to make the most of the increased demand for holiday accomodation by welcoming visitors on Airbnb, generating additional revenue for themselves and their local community.

Airbnb is offering a £100 travel coupon to new Hosts welcoming their first Airbnb guest during the Queen’s Jubilee celebrations (30 May – 4 June) in London, Brighton, Oxford, Manchester, Liverpool, Bournemouth, Leeds, Bath, Birmingham, Southampton, Bristol and Cambridge. Hosts must opt in by heading to airbnb.com/QueensJubilee and listing their space. Terms apply*.

The Government’s Tourism Recovery Plan identifies special moments, such as the Platinum Jubilee and the Birmingham Commonwealth Games, as major boosts for the UK travel sector, and the new incentive for Hosts will help ensure that regular families across the UK benefit.

Last year, Airbnb launched a welcome bonus for new Hosts to help tackle the accommodation squeeze around COP26 in Glasgow. The scheme increased accommodation capacity and benefitted locals who earned an average of £3,000 through hosting on Airbnb during COP26.

New Hosts can list a room or entire home on Airbnb, and globally last year, half of all new listings received a booking within five days of activation.

UK Hosts on Airbnb collectively earned more than £1.5 billion last year – £668 million of which was over the summer months – according to data released by Airbnb, with the typical Host earning just over £6,000 a year. The typical income of £6,000 represents approximately two months of pay for the median UK household.

Amanda Cupples, General Manager for Northern Europe at Airbnb, said, “Airbnb offers a unique opportunity for communities to benefit from the Queen’s Platinum Jubilee as celebrations sweep across the UK and families visit loved ones over the additional bank holidays. Homesharing helps cities use existing space to scale up their capacity and welcome visitors during peaks in demand and empowers locals to provide sustainable and affordable accommodation, benefitting the local economy.”

Top tips from Airbnb for anyone considering hosting this summer.

Ask a superhost – Have a question about hosting and not sure where to start, get free one-on-one help from Airbnb’s best Hosts.
Create a great Airbnb Host profile – Your profile is a great way for others to learn more about you before they book your space.
Use quality photos – Guests spend more time exploring photos than any other part of a listing page.
Write an accurate description of your space – Focus on the style, uniqueness, condition and atmosphere of your space.
Keep the calendar up to date – Make sure that the dates on your calendar are up to date and that they reflect the actual availability of your accommodation. You can highlight your ad by setting the “Early Booking Discount”, which rewards guests who plan a trip several weeks ahead.

Potential and existing Hosts are encouraged to visit Airbnb’s responsible hosting page for information on hosting in their area.