Are face masks the new ’80s leg warmers?

Photographs are a visible timestamp of a moment passed – from the iconic ’80s perms and early ’00s low-rise jeans, to today’s images of face masks across the world. Previously, these moments were kept private and personal in physical photos albums, or not captured at all. Yet with data by leading photo tech company PastBook revealing that 49% of Brits feel that their social media accounts have encouraged them to capture and share their memories through images, which they otherwise wouldn’t have taken, smartphone photography has completely transformed the way we share memories, encouraging us to consistently document our lives.

As we continue to use our phones as photo memory banks, we all have visible timestamps of key moments passed. Yet as we just rely on technological devices to record and preserve our most treasured photos, 32% of Brits fear losing their digitally stored memories.

Now, PastBook is encouraging Brits to find their best photos with the best stories, and preserve these moments forever through a physical photobook. PastBook, turn photos into high-quality, personalised printed photo books (and more) through innovative technology – in seconds. Recognising the positive memory that can be associated with our captured moments, PastBook turns the digital world into a physical reality creating image-based memoirs which preserve moments in time.

Wouter Staatsen, CEO of PastBook discusses:

“Today, with so many of us documenting every aspect of our lives – from engagements and gender reveals, to what we had for dinner – we now all have a digital photo album of our most important memories and timestamps, one which we can look back on in years to come.

Yet many of us have gone through the pain of losing photos from old phones or from old social media accounts and yet millions are without any kind of backup should this happen again. We really do urge everyone out there who is worried about this to get organised, and our social media can actually be a great place to start.

Our Instagram and Facebook accounts are readymade, curated records of our best photos and memories, so making sure you have a physical copy of all of these photos is a great first step. These photos should also always be saved somewhere locally, i.e. on your home computer or laptop, as well as physically. Luckily with PastBook you can create a photobook almost instantly from either of these sources, providing the first step in protecting your memories for generations to come.”