BAD HAIR DAYS BE GONE: NEW RESEARCH REVEALS HAIR WOES IMPACTING WOMEN’S CONFIDENCE

From the severely windswept to the unwashed and unruly, bad hair days are having a significant impact on our day to day, and beyond.

84% of British women have experienced a bad hair day, with over a third avoiding being in photographs, cancelling plans with friends (11%), or even dipping out on a date (6%) as a result. What’s more, an overwhelming 51% have said they felt self-conscious because of a bad hair day and for 1 in 5 (20%) it even leaves them feeling anxious.

The research, commissioned by TRESemmé, the UKs most popular haircare brand, found that 1 in 8 women have been late to work because of a bad hair day, with a further 12% left feeling distracted by their unruly locks.

With 56% of British women choosing to wash their hair every other day, TRESemmé has come to the rescue with a new range featuring six products designed for all hair types on in between wash days, ensuring professional results every day.

Day 2 welcomes new formula firsts for TRESemmé including a dry shampoo created specifically for medium to dark hair, a root cleansing foaming dry shampoo and an aerosol nourishing mist to help combat flyways.

For British women today, looking after family (30%) and work commitments (22%) is getting in the way of their self-care. Whether it be running out of time or simply not having the energy to style their hair the way they would like to, some women resort to putting baby powder in the roots (12%) or hiding under a hat (22%), while more than three quarters (39%) opt for dry shampoo as a quick solve to a potential bad hair day.

The Day 2 range is a solution to help Brits refresh their look in a matter of minutes, stretching the wash cycle so they can spend time doing what they really want to from snacking on treats (25%) to catching up on their favourite shows (45%), their reading (36%) or for 4% of Londoners it’s trying their luck on dating apps.

Aaron Carlo, Lead Stylist for TRESemmé said: “From greasy roots to unwashed and unruly locks, a bad hair day can often determine the kind of day we’re going to have. With so many of us juggling work, social commitments, family and more, a quick and effective hair care range for those days in between when we wash our hair can be a saviour.”

“From backseat touch ups to pre-date spritzes, the new Day 2 range is formulated to help more Brits get on with their days wherever it may take them.”