BEDTIME BOFFINS FIND THE SCIENTIFIC FORMULA FOR ‘HAPPY SLEEP’

Sleep scientists at new eco-friendly bedding brand, Snug, have analysed decades of research to find the definitive formula for satisfying sleep; a mathematical formula of ‘five t’s’ which can be applied to everyone’s bedtime routine in order to create their own unique, ultimate night’s rest.

The formula comprises:

Timings; eight hours of rest each evening is the optimum amount needed to reset the body after a day’s activity
Temperature; the bedroom should be 17 degrees Celsius in order to keep the body at a tepid temperature that stimulates satisfying sleep
Taste-buds; these need a break ahead of bedtime too. Eat the final meal of the day at least three hours before bed and have that last cup of coffee 10 hours before hitting the hay
Tog; for a night full of sweet dreams, change the duvet tog with the seasons – 4.5 tog for warmer nights, 10.5 for the in-between and 13.5 when it’s chillier
Technology; switch off and chill out – remember to give screen time a break 90 minutes before bed
Thank-you; turn out the light, say goodnight and remember to say thanks for something you are grateful for today. While this may sound corny, science shows expressing gratitude for things big and small satisfies us and helps us rest

Therefore, for someone who needs to get up at 7am for work would need to eat their last meal by 8pm, drink their last coffee by 1pm, check their tech one last time at 9.30pm, make sure they have the right tog on their bedroom, which is at the right temperature ahead of saying thank you and drifting off to sleep at 11pm for their night’s slumber.

New eco friendly bedding brand Snug is based around ‘happy sleep’ – and it’s this focus which drove its in-house scientists to find the formula for sleep satisfaction. Snug itself is a brand-new collection of duvets and pillows that offers an easy-to-understand menu of bedding options; what’s more, they’re super affordable and eco-friendly.

The collection is filled using materials created from recycled plastic bottles and has revolutionary new sustainable, carbon negative packaging – manufactured using sugar cane – so Brits can also sleep happy knowing they’ve been kinder to the planet. The options within Snug, which each cater to a different sleep preference, and can be incorporated into the formula for happy sleep are:

Just Right: a simple solution that makes it easier for those who sleep well to kick back and relax
Chill Out: lighter weight bedding options for those who like to be cool as a cucumber as they snooze
Fantastically Firm; for those who like a supportive sleep solution while resting
Snuggle Up; for those who need a cosy cocoon when it comes to sleeping well

Hayley Chaytor, Senior Brand Manager for Snug, said: “Snug is all about ‘happy sleep’ – and while that varies for each of us we wanted to use our scientists’ expertise to find a formula which could be applied to any Brit’s bedtime routine in order for them to have a satisfying night’s sleep.

“Just as our formula makes it easy to snuggle up and slumber, likewise our product range also makes it super simple for shoppers to pick a pillow and duvet that’s perfectly suited to them, and sleep happy knowing they’ve done their bit for the planet.”