BELVEDERE LAUNCHES POP-UP BAR IN SELFRIDGES LONDON

On Monday 21st November, Belvedere launched its first retail pop-up bar at Selfridges to celebrate its new global campaign, featuring acclaimed actor Daniel Craig.

Belvedere, the luxury vodka brand, does a lot of things well, like turning Polish rye grain into a smooth, clean, and flavourful vodka. But now, just in time for the festive period, it is turning its hand to retail by exhibiting in the Men’s Shoe Department on the 1st Floor at Selfridges London. Running from 21st November until January 2023, Belvedere will also launch an exclusively designed ‘Selfridges Edition’ bottle in the ionic yellow the department store is famed for.

And how to celebrate? Well with a martini of course. On every Monday throughout the pop-up, Belvedere will be offering consumers one free fresh and zingy ‘Clubland Cocktail’, offering the perfect start to the week.

The bar will deliver a modern and minimalistic aesthetic allowing guests to immerse themselves into the new world of Belvedere. Open from 12pm every day, the bar offers a menu of Belvedere Vodka based serves for the occasion: Belvedere On The Rocks – a classic and the house’s new signature; Belvedere & Soda and Belvedere Clubland Cocktail – Belvedere Vodka, white port, bitters and orange zest served martini style. Guests can enjoy the drinks whilst sat in the intimate setting of the bar, making it the perfect Christmas shopping interlude.

The Belvedere x Selfridges Edition bottle will be on sale instore from 21st November at £39.99. Customers who purchase the limited-edition bottle can also have one free Clubland Cocktail, every day of the week.

The Belvedere bar is open 21st November – January 2023, everyday 12pm – close.