Brew Monday: Pantone tea scale reveals what your brew says about you

There’s nothing like a good cup of tea to bring people together. We bond over a cuppa, share our news and our woes – but the simple cup of tea also divides the nation with many having strong opinions on what makes the perfect brew.

To get to the bottom of the debate, thortful release their new Pantone tea scale to reveal what your brew says about you. Featuring eight tea types including:

1: Black tea
The rule-breaker, you’d prefer to be a hipster drinking black coffee, but you hate coffee. And you quite possibly just forgot to buy the milk.

2: Overstewed
One of those people with very strong opinions that you absolutely love to share with anyone and everyone.

3: Builder’s brew
The classic British brew. You’re a classic salt of the earth type – dependable and cool-headed. You’re actually pickier about your tea than anyone else on this scale.

4: Perfectly balanced
The ultimate goal: the perfect brew. You’re highly confident, and know exactly what you like and how to go about getting it.

5: Bit beige
Not to insult you, but there’s not a lot about you as a person. You’ll watch exactly one episode of your latest boxset and be in bed by 9pm.

6: Slapdash

You’re a bit haphazard – you probably didn’t leave this to stew anywhere near long enough.

7: Vanilla wafer

You may not be the sharpest spoon in the tea drawer, but you know what you like – and what you like is a cup of tea with only a passing familiarity with a tea bag.

8: Milky water
You just want to drink milk. Good for your calcium, but let’s not pretend this is a cup of tea. Don’t be this person!

Thortful also carried out research to reveal how our tea-drinking habits have changed this year. According to Google Search Trends data, the search term ‘how to make a perfect cup of tea’ has seen a 250% growth in the last year… perhaps all that extra time at home has made us want to perfect our cuppa!

thortful analysed google trends in 2020 to reveal:

• Searches for afternoon tea delivery near me – 4200%+ growth
• Searches for afternoon tea delivery – 2,950%+ growth
• Searches for afternoon tea delivered – 1000%+ growth
• Searches for afternoon tea delivered to your door – 900%+growth

The findings show that as a nation we are making our tea breaks an occasion, opting for afternoon tea deliveries.