Bridgerton Inspired Fashion Is On The Rise – Regency Fashion Revealed As The Most Popular UK Fashion Trend in 2022.
New research by Fenwick reveals a near twofold (+186.92%) increase in online demand for regency fashion over the past year, based on an analysis of recent UK online search trends. The study highlights a considerable popularity spike in the lead up to the second season of the Netflix hit, Bridgerton, that aired Friday 25th of March, with searches for regency dresses up 175% since December.
By analysing fashion trends search data, the research also reveals a plateau for the Y2K trend, which has dominated in the fashion world last year, that and a thunderous spike in popularity for dopamine dressing, with online search popularity up more than threefold since Dec ’21 (+350%).
Regency fashion revealed as most popular fashion trend in 2022
With the popularity of regency fashion search terms almost tripling since the beginning of 2022 (+194.80%), the new research reveals British fashion enthusiasts are ready to fully embrace the so-called “regency core” trend with all its ruffles, colours, and opulent textures.
