British BBQs descend into confusion due to lack of inspiration and BBQ know-how
Sun’s out – time to enjoy a BBQ. At least that’s the idea. But the average family, it seems, can’t quite avoid having a BBQ breakdown.
A survey* of Britain’s BBQ routines, by plant-based meat experts, Beyond Meat, has charted how traditional British BBQs quickly descend into confusion, due to lack of inspiration and BBQ know-how.
Bickering and inedible food were key lows of the average British BBQ, with the survey revealing how families will fall out after just an hour, having spent 43 minutes getting the BBQ to work.
Things only get worse as the BBQ goes on. After the BBQ has started, it takes approximately 58mins to burn the first sausage and 66 mins to regret hosting it.
Nearly a third of Brits (29%) admitted that not knowing if things were cooked properly was the hardest part of BBQing, whilst burning the food (34%) and running out of food (24%) were among the top concerns for those BBQing.
The new survey revealed that more than half (54%) of the nation are struggling to know what to cook for plant-based guests and more than a third (36%) thought that plant-based meat, such as a Beyond Burger®, was just for vegan and vegetarian guests. Almost a fifth (17%) of Brits didn’t even realise they could BBQ plant-based meat.
Despite our BBQ woes and even after all the squabbling, burning and confusion, nearly half (44%) of the nation said spending time with the family was the best thing about a BBQ.
The sunshine, first bite of food and cooking also topped the poll, with over 1 in 3 (37%) of the UK saying they plan to BBQ plant-based meat this year – explaining that it’s delicious on a BBQ (38%) and a more sustainable option compared to animal meat (43%).
Bram Meijer, Marketing Director EMEA, Beyond Meat, said: “The survey highlights Brits are in dire need of BBQ upskilling. We want to show the UK how easy and delicious it is to grill plant-based meat this summer and share tips on how to create the best BBQ experience. With our range of delicious Beyond Meat products including our iconic and award-winning Beyond Burger, you’ll be able to wow your friends and family and throw the ultimate BBQ this summer.”
Get ready to become a plant-based Grill Master with the #BBQBeyondSquad.
Following the survey results, Beyond Meat is inspiring Brits everywhere to take their BBQ beyond this summer by bringing together the #BBQBeyondSquad, made up of BBQ lover and flexitarian Peter Andre, Weber UK Grillmaster Dan Cooper and BBQ stylist The Social Set Up (Monda Steponavaite). They will spill the beans on how to create the tastiest, most stylish and social-worthy BBQ this season.
Peter Andre said: “I’m delighted to be teaming up with Beyond Meat to inspire more people to put plant-based meat on their BBQ this summer. Their burgers sizzle on the grill and taste amazing. It’s as easy to cook as animal meat, and is much better for the planet. Beyond Meat makes it incredibly easy to live a flexitarian lifestyle, something which myself and my family are a huge believer in.”