BRITISH LIGHTING BRAND ANGLEPOISE LAUNCHES LIFETIME GUARANTEE
British lighting brand, Anglepoise, is challenging the world of ‘fast interiors’ by introducing a lifetime guarantee on all of its products.
Available across its entire range, Anglepoise’s Guaranteed for Life is a promise to service and maintain any lights bought by domestic customers and is a response to the current trend of products built without longevity in mind and destined for landfill.
If a customer has a problem with their Anglepoise, the lighting brand will repair it for them where possible and if that is not an option, it will replace and responsibly recycle the old light.
For quick and easy repairs, Anglepoise sends replacement parts to the customer and, guided by the helpful team over the phone, they can get their light working again. If the customer needs a bit more help, Anglepoise will organise for the light to be repaired.
Simon Terry, MD of Anglepoise said: “In today’s fast-paced world, there are too many products, including lights and lamps, that are designed for obsolescence, meaning that when something goes wrong, you as a consumer have no choice but to throw it away and buy a new one. Our Guaranteed for Life is a promise to service your light and ensure its longevity. We like to empower our customers with knowledge, so by sending them the parts for simple repairs, they can learn and appreciate their Anglepoise much better and perhaps start to adopt this mentality with other products in their life. In more complicated cases, they can send the Anglepoise for us to fix. At Anglepoise, we feel a responsibility for our design to be non-disposable and pro-longevity; for us repair is always the first step and replacing the product is very much a last resort.”
Demonstrating design excellence, Anglepoise currently boasts three ranges, including the Original Range, Type Range and Editions, with over 18 collections. Anglepoise makes all kinds of lights from desk lamps to outdoor friendly lighting. All the collections are now available in the UK from the Anglepoise online shop and from selected retailers worldwide. Prices start from £99.00. Additional lifestyle and cut out product images are available on request.