Brits not eating HALF as much protein as recommended by experts

Nutritional advice is a revolving door in the modern world. Latest advice from Professor Stuart Phillips at a University in Ontario, Canada reported that humans’ official recommended level of protein intake in midlife should be at least doubled to prevent frailty and premature death meaning the UK’s current nutritional intake is concerningly low. However, for most of us, we barely have time to eat three whole meals in a day with the pace of life ever-increasing and our pockets wearing thin. How do we maintain sufficient protein balance to keep up with the latest guidance? Nutrition and lifestyle experts at yfood discuss the emerging nutritional category ‘Smart Food’ as a solution for on-the-go nutrition.

Professor Phillips, who has spent 20 years specialising in muscle growth, recommends adults should now aim for at least double to original advice of 0.8g of protein per kilogram of body weight per day to 1.6g per kg per day. This means packing in way more protein-rich foods into our daily meals and snacks with 30g in each meal or more frequently throughout the day. But, how do we do this when food inflation has peaked at a 40-year high and we spend the largest portion of our day travelling or at the office?

With rapidly growing companies such as yfood tripling their revenue in the past two years, nutritionally complete foods are on the rise. The ‘Smart Food’ solution helps to fill the nutritional gaps in everyday life, with the primary focus of helping sustain a balanced diet in situations where a wholesome diet is not always possible.

The food-tech innovators supply your body with 26 of your key essential nutrients and provide you with 34 g of protein, which is 68% of your daily protein needs in one drink.

Co-founder of yfood, Noel Bollman, comments on the rise of Smart Food alternatives for protein intake:

“For those who are really strapped for time, Smart Food and complete food products and protein shakes are a great option to carry around. These nutritionally complete drinks, bars and powders have a full nutrient profile whilst being filling, flavoursome, and are readily available so no meal prep is required! Products such as yfood drinks don’t even need to be refrigerated, which means you can have them with you quite literally wherever you go.”