Brits throw away £12.5 Billion worth of perfectly wearable clothes EVERY year
Wasteful Brits throw away a staggering £12.5 Billion worth of perfectly wearable clothes EVERY year, according to a new study.
Researchers have revealed the true extent to which the UK has adopted a “throw-away” culture when it comes to clothing and fashion.
The data shows that Britons throw away on average eight items a year worth £24 each – meaning the value of binned clothes per year, per ADULT amounts to an astonishing £192.
In fact – according to the research by Vanish as part of its“#LoveforLonger” campaign – 51 percent of adults admit to throwing away perfectly wearable clothes – with 18 percent of Brits claiming they simply need more space in their wardrobe.
29 percent of Brits admitted to throwing clothes out because of stains, while shockingly almost a quarter (23%) never attempted to even remove marks before throwing it out because the item was cheap.
Other reasons Brits used for throwing away wearable items include a further 27 percent have thrown away clothing because of a hole, which would have been easily sewn up.
One in ten have thrown away items belonging to an ex, while 12 percent said clothes simply feel old after you wear them a handful of times.
In fact, a new piece of clothing becomes old in the eyes of Brits after just twenty wears, and on average, 50 days.