Byte London wow with ‘The Magical World of Just Eat’ campaign

Byte London, the marketing technology agency, today announced that its AR campaign for Just Eat, one of the first UK companies to launch an augmented reality experience using Facebook’s AR studio, drove high engagement but also much higher direct orders than expected.

The campaign saw a total of 102k unique interactions, 10% of which resulted in an order.The results prove AR’s value as a sales channel in addition to its branding value.

Ben Carter, UK marketing director at Just Eat, said: “Too many people dismiss AR as just another marketing gimmick. Our Facebook AR experience demonstrates that with the right creative approach and strategic implementation, AR can provide incredible engagement while at the same time driving real world sales.”

Just Eat’s AR campaign, created by Byte London, formed part of its digital strategy for Just Eat’s high profile advertising campaign, ‘The Magical World of Just Eat’.

The AR experience let Facebook users use their phone’s camera to see their favourite takeaway floating into their mouth in the ‘real world’, and then place an order.