Can Fancy Plants tempt you ‘to the plant side’ this Valentine’s Day?

The seemingly endless lockdowns in Britain have led to many lonely people turning to virtual dating for company, looking to make meaningful connections during the pandemic. Aware that people could do with cheering up during this bleak time, new plant-based snacking brand, Fancy Plants®, is running a tongue-in-cheek Valentine’s Day digital campaign targeted to Londoners.

Mimicking a dating app, it has created playful dating profiles for six of its plant-based ingredients, each with their own attractive personalities, nutritional benefits and distinct look. The creative will run across digital channels in the lead up to Valentine’s Day, inviting Londoners to browse their perfect snack match and ‘come to the plant side’.

Fancy Plants CEO and plant-based pioneer, John Foss, started Fancy Plants with one clear goal in mind – to create delicious plant-based snacks with added nutritional benefits, making it easy for everyone to eat more plants. He says: “With this Valentine’s campaign we’re encouraging people to flirt with the idea of including more plant-based foods in their diet. We believe the more people we can tempt to join us on the plant side, the better it is for our health and the health of the planet.”

Fancy Plants has just launched its range of chilled plant-based snacks in the UK, promising delicious taste and texture as well as additional nutritional benefits. At the root of the taste is the incredibly full bodied, rich mouthfeel that no one will believe is plant-based!

Chia-ful layers of fancy! Introducing Fancy Plants Chia Parfait, delicious cultured-coconut milk layered with fruity chia compote, available in Red Berry and Mango & Passion Fruit flavours. Fancy Plants Chia Parfait is the only plant-based alternative to yoghurt in the UK which contains the nutritional goodness of chia. Every pot is a flavourful source of fibre, omega 3, calcium and vitamin D.

Fancy turning over a new leaf? Introducing Fancy Plants Silky Pot™, a range of indulgent plant-based puddings available in Chocolate and Chocolate Salted Caramel flavours. Named after its smooth as silk texture, Fancy Plants Silky Pot makes eating plant-based fabulously delicious and every pot contains prebiotic fibre which helps support digestive health.

Fancy Plants partners with global organisation 1% for the Planet, that sees 1% of sales going back to people and the planet through the work of high-impact, not-for-profit social and environmental groups. The brand intends to become a certified B-Corp by the end of 2021, demonstrating their commitment to creating a business that makes a positive impact for its employees, communities and the environment.