Christopher Kane’s More Joy Brings Pride to Covent Garden as the Summer Season Begins

The central London home of entertainment, dining and shopping has partnered with More Joy by Christopher Kane to create More Joy x Covent Garden: The Pride Installation to spread positivity, togetherness and support to the LGBTQ+ community. Drawing inspiration from the Pride rainbow flag, over 2,000 multi-coloured flags will adorn Covent Garden’s iconic Market Building, with seven different designs sharing a variety of messages of Joy for the Pride celebrations. These flags will be on display from 8th June until the end of the Summer.
To raise funds for Pride in London, Covent Garden and More Joy will share an Instagram post on 1st July, and for every like, Covent Garden will donate £1 to the charity, to support the LGBTQ+ community.
More Joy’s Christopher Kane and Tammy Kane commented: “We are thrilled to be partnering with Covent Garden this Summer on the Pride installation. More Joy is a brand with meaning; as people, we know that when we surround ourselves with positive affirmations, it can be a powerful transformative tool to raise moods, mental health, and overall well-being. For this collaboration we have created 7 affirmations; More Pride, More Peace, More Me, More Queer, More Fun, More Love, More You. More Joy is a message worth sharing.”