Clean Slate Studioz (Clean Slate) Unveiled as a new partner for Yorkshire County Cricket Club

India-based global streaming platform Clean Slate Studioz (Clean Slate) has been announced as the new Principal Partner for Yorkshire County Cricket Club.

As well as becoming Principal Partner across Yorkshire Cricket County Club and the women’s team Northern Diamonds, Clean Slate will be title sponsor at Yorkshire’s Headingley ground – the first Indian business with significant naming rights at a UK sporting venue.

The new 2-year partnership agreement, starting this season, gives Clean Slate:
• Title of Principal Partner of Yorkshire County Cricket Club and the Northern Diamonds
• Their name on the main pavilion, now known as the Clean Slate Pavilion
• Branding on the outside of the East Stand at Headingley, the main entrance to the ground
• Their name on the official Playing Shirt and Training Wear of Northern Diamonds
• Pitch branding for all non-televised games that are streamed

As an Indian-based entertainment business and the world’s only female-forward, female-first original-content streaming platform scheduled to launch globally in 2023, Clean Slate has a stated mission for equality. It sees the opportunity for Headingley to drive inclusivity, diversity and engagement through cricket, both as a sporting venue and heart of a sporting community.

Speaking on the partnership, a first of its kind for a business in India, Clean Slate Filmz and Clean Slate Founder Karnesh Ssharma said:
“We’re incredibly proud to partner with Yorkshire and to be the first Indian company to have their name prominently featured within a UK sports ground. Clean Slate puts inclusivity and diversity at the fore of its entertainment roster, and we truly believe that our entertainment vision and values align with that of Yorkshire County Cricket Club moving forward.

“Our ambition is to help make the Headingley venue a beacon for equality and inclusivity in Yorkshire and the sport in general. We are looking forward to a great partnership with the club.”

Amreesh A. Chandra is the Co-Founder of Clean Slate Filmz, the production company which recently announced a $54mn content deal with Amazon Prime and Netflix.

“With India and the UK being at the cusp of drafting a historic trade and business relationship, the partnership between YCCC and Clean Slate reflects the vision of the two governments”, he said.

“The partnership also reflects India’s leadership and global vision during its 75th year anniversary of independence. We believe we are acting as a catalyst for increased sports venue sponsorship in the UK by Indian companies, to strive for the level of success enjoyed by the Middle East in recent decade.”