Common Objective are aiming to achieve £500,000 investment through crowdfunding campaign
Common Objective (CO), the industry-leading, pioneering tech solution for the sustainable fashion industry, today announced the launch of their crowdfunding campaign through CrowdCube. This campaign aims to raise £0.5m to further develop CO’s technology, expand the team and reach of the business globally, and further the company’s mission to make sustainable fashion business as usual.
Existing investors include major industry players from manufacturing, retailing and iconic brands all of whom recognise the urgent need for developing this unique and scalable platform.
The fashion industry is one of the most polluting sectors in the world and emits more carbon than international flights and maritime shipping combined. Sustainability is a responsibility for business and consumers. By opening up this investment opportunity and the CO platform to consumers we are providing the tools and information for everyone to meet this Common Objective.
Founded by Tamsin Lejeune, one of the ultimate pioneers of the sustainable fashion movement. Her entrepreneurial spirit and drive have seen her work with thousands of fashion professionals and businesses over the years, growing a global network spanning 141 countries, and pioneering solutions that overcome the challenges they face. Common Objective was born from her original platform, the Ethical Fashion Forum and has the support of industry figureheads and leading brands such as Vivienne Westwood, Amber Valetta and The Kering group among many others.
“We believe we have reached the tipping point. A cohesion between consumers and business. More of the same is no longer viable or desirable. Trading ethically and manufacturing sustainably has to be adopted by all fashion businesses if they are to survive through the next decade. Consumers are more informed and want to see brands making changes for the better. Our mission is to turn sustainability from a cost to an opportunity, changing the way fashion business is done, for the better”
Tamsin Lejeune CEO and founder of Common Objective.
