Discover the Science of Sensitive Skin at “At Home With AVEENO®”

As consumers increasingly seek nourishing and hydrating skincare solutions, AVEENO® is bringing its dedicated approach to life this May with an immersive experience: At Home withAVEENO®

The unique showcase, held at luxury Kensington townhouse, No. 1 Cromwell Place, is open to the public from 10th to 11th May 2025, and will offer a deep dive into AVEENO®’s full portfolio, and its commitment to blending nature and science in skincare for every at-home moment.

The comprehensive AVEENO® portfolio – which boasts products for the face, body, hair, kids and babies – commits to skincare for even the most sensitive of skin types. From the much-loved, cult status Skin Relief Body Oil Spray to the Baby Daily Care Moisturising Lotion and the nourishing Oat Milk Blend Shampoo and Conditioner, AVEENO® provides skincare solutions for the whole family, from day one.

Step into a Wellness Sanctuary:

At Home with AVEENO® is more than just an event: it’s an opportunity to demonstrate and celebrate living the AVEENO®-coded way of life – a lifestyle which prioritises self-care, empowering individuals to feel their best. For the duration of the weekend, the townhouse will transform into a tranquil haven, taking attendees on a journey of discovery through AVEENO®’s diverse product offerings.

· The Kitchen: Begin your journey with an ingredient education, uncovering the power of the oatthat’s at the heart of AVEENO®’s formulations.
· The Screening Room: Enjoy an exclusive first look at ‘Make Yourself at Home with AVEENO®’, a social-led content series offering a glimpse into the brand’s philosophy, product offerings and their benefits, fronted by some much-loved fans of the brand.
· The Powder Room: Indulge in and discover soothing and nourishing skincare with AVEENO®’s CALM+RESTORE face range, with a chance to receive a bespoke illustration from renowned artist, Connie Lim, and an opportunity for guests to learn about the skin barrier.
· The Master Bedroom: Experience the hero body products whilst in the intimate setting of a cosy sleep space. Hand masseuses will be available to ensure you truly experience the serenity and relaxation of At Home With AVEENO®.
· The Bathroom: Transform your haircare routine with AVEENO® and soothe your scalp whilst nourishing your hair – AVEENO® cares for both, so you don’t have to compromise on your haircare. Guests can experience a relaxing scalp massage and capture the perfect photo moment in an iconic AVEENO® bath.
· The Nursery: Discover the gentle efficacy of the AVEENO® Baby and Kids ranges, designed to nurture delicate skin from day one – with creative activities available for your little ones while you peruse the nursery’s display.
· The AVEENO® Arcade: The fun continues in the AVEENO® Arcade. Engage in interactive games for the opportunity to take home a selection of luxurious and exclusive AVEENO® prizes.