Environmental advocates join the mission to Beat Traffic for Good – protesting for 115 hours inside a car on World Car Free Day

London e-scooter operator TIER is taking a stand against car traffic and emissions across the globe by launching an initiative to ‘Beat Traffic For Good’.

The average Londoner wastes 115 hours stuck in traffic every year, according to traffic data from the TomTom Index. That’s more than four days!

TIER invites you to join them this World Car Free Day, to Beat Traffic For Good.

The countdown begins:

Wednesday 22nd September

9am

Leicester Square, London

TIER will be taking over Leicester Square for four days with a host of familiar faces, including content creator, entrepreneur and environmental advocate, Caspar Lee.

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Fred Jones, TIER’s Regional General Manager for Northern Europe, says “Our mission is to get people out of cars and using shared, electric mobility, such as e-scooters, to get around their city. For every car we take off the streets, we’re freeing up greener, more liveable spaces for people to enjoy.”

Caspar Lee is joined by names such as Capital FM DJ & presenter Lauren Layfield, chefs Steph Elswood and Poppy O’Toole, climate activist Serena Lee Chua and ethical fashion director Elizabeth Whibley in the fight to beat traffic for good.

“If by protesting inside a car for 115 hours starts a conversation amongst friends, family, society and most importantly our leaders across the world, we can make some huge changes that will create a greener and better future. Let’s rethink the way we get around our cities and turn them into greener spaces.” says Lauren Layfield, Capital FM DJ and presenter – who will be kicking off the 115 hours this World Car Free Day.

To mark the initiative, TIER is giving away 1 MILLION free rides to first time riders.

Use ‘BEATTRAFFIC’ to receive 2 free unlocks and 20 minutes of riding time to get e-scooting around London.

(Available ONLY on World Car Free Day, Wednesday 22nd September.)