Es Devlin OBE to design UK Pavilion at Expo 2020 Dubai

Award-winning British artist Es Devlin OBE is set to design the UK Pavilion at Expo 2020 Dubai. The Pavilion will be the centrepiece of the UK’s presence at the Expo – highlighting UK expertise in artificial intelligence and the space sector.

The UK Pavilion at Expo 2020 Dubai will be produced by the London and Dubai based global brand experience agency Avantgarde. The Department for International Trade will lead the UK government’s presence with cross-government support.

The Expo will be visited by an estimated 25 million people in the 6 months from October 2020 to April 2021. World Expos offer the UK a significant opportunity to communicate directly with millions of people, strengthening British soft power and enhancing the UK’s reputation on a global stage.

Expos also offer more tangible benefits – they give the UK a platform to attract investment, grow trade, increase tourism and encourage people to study in the UK.

Es Devlin OBE is known for creating stunning large-scale performative sculptures that fuse technology and poetry, including the interactive Fifth Lion sculpture installed in Trafalgar Square. Her dramatic design for the UK Pavilion is an illuminated sculptural message to which each of the Expo’s anticipated 25 million visitors will be invited to contribute.