EveryMatrix invests in Jelly, a studio start-up company
EveryMatrix has just announced a strategic investment in start-up gaming studio, Jelly Entertainment. While the technology supplier has not disclosed the level of investment as of yet nor the stake that it has acquired in Jelly, the move is said to strengthen EveryMatrix’s market position in the gaming world.
Jelly Entertainment, a studio for real money games was founded in 2020 in the UK and it quickly became one of the best gaming start-ups to have attracted investment from EveryMatrix in less than a year. Over the last few years, we have seen a number of start-ups such as Betfair and bet365 which have soared in popularity, becoming some of the best online casinos around.
Under this new agreement, Jelly Entertainment will join the provider’s gaming platform called SlotMatrix to build, manage, and distribute more slot titles to a network of worldwide operators. The studio will still continue to provide casino content to its existing distribution partners.
Ebbe Groes, EveryMatrix’s CEO claims that, ‘Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners’ programme. They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.’
Jelly Entertainment’s CEO, David Newstead, claims that ‘We are now in a better position than ever to drive forward our studio expansion and product strategy. We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the US, their focus on engaging content and market-leading platform makes them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.’
CEO of SlotMatrix RGS, Ashley Bloor, added that this new investment in Jelly will give operators more ‘high-quality, mobile-focused content’.
The investment was announced after EveryMatrix reported a year-on-year increase in revenue and earnings before tax, interest, depreciation, and amortisation in its 2021 financial year, despite the negative impact it felt from new German regulations.
EveryMatrix opened Armadillo Studios last year in the US, making this is first iGaming studio investment in the country. Recently, the company also launched in New Jersey and applied for licenses in West Virginia and Michigan.
