Fancy a booty call? New research reveals nearly half of Londoners do

As the nights grow longer and the temperature drops, the nation is ready to turn those chilly evenings into steamy encounters. The latest research from giffgaff, the mobile network and handset provider, reveals that more than 1 in 3 single Brits (40 per cent) are on the hunt for love this cuffing season so it has introduced a Cuffing Tariff, offering all the data needed to spice things up!

The new research commissioned by giffgaff1, in partnership with Lovehoney, delves deep into the dating habits of the nation. Wanting someone to snuggle during the winter months (32 per cent) and simply being horny (15 percent) are among the top reasons why Brits are looking to find someone this cuffing season – the time where Brits seek love during the colder months. With the festivities upon us, it’s no wonder that New Year’s Eve (35 per cent) and Christmas Day (34 per cent) are the top upcoming occasions when us horny Brits want to cuff someone this winter.

Love is demanding both on time and mobile data as giffgaff found that 3 in 10 (27 per cent) Brits spend up to 2 hours sexting and video calling their love interest a day, plus a fifth (19 per cent) indulge in phone sex. Additionally, over half of Brits (51 per cent) would consider increasing their mobile tariff to accommodate their dating habits, so it’s clear you need two perfect matches in your life; your date and your data. That’s why giffgaff’s Cuffing Tariff, offering 120GB for just £15 will keep people swiping, dating and sexting.

When it comes to finding the right match, a good sense of humour tops the wishlist (70 per cent), with a further 62 per cent craving open communication. Over a quarter (27 per cent) reveal that disrespect and lack of kindness are the biggest deal breakers, followed closely by poor hygiene (21 per cent) and bad communication (11 per cent) – proving that emotional connection remains a priority.

With an estimated 452 million people looking to seek love online by 20282, it’s no surprise that two thirds (67 per cent) of Brits are likely to swipe on dating apps this cuffing season – with over a tenth (13 per cent) swiping through 25+ profiles a day! In fact, less than a quarter (23 per cent) plan to hit the club to meet someone IRL.

Sophie Wheater, Chief Marketing Officer at giffgaff, says: “As the nation gears up to find love this winter, giffgaff is the ultimate wingman for finding your perfect match. There is a clear desire for new relationships, and this season brings a unique opportunity to create lasting memories. Our Cuffing Tariff is about keeping your swipes and conversations flowing with plenty of data, so you can find love your way. After all, there’s something special about sharing winter traditions and warm moments with someone by your side.

“We’re all about keeping you connected without overpaying. Whether it’s through our Best Plan Advice* that makes sure you’re always on the best value plan or the 1GB we offer if you run out of data – you’ll be able to slide into DMs or plan the perfect date at any time with giffgaff.”

giffgaff’s Cuffing Tariff will keep people swiping, dating, sexting, or testing out new tech driven toys, with nearly 1 in 10 (7 per cent) of Brits preferring to remotely control an app-enabled sex toy for their lover than meet up in person. Furthermore, latest findings from Lovehoney3 found 8 per cent happily admit to using their phone for a little solo fun, and of the 19 per cent who own a We-Vibe toy4, a quarter (25 per cent) of Brits own a couples toy and 28 per cent regularly use the app.

This cuffing season, giffgaff and Lovehoney have teamed up to offer the ultimate combo to help the nation discover true sexual happiness: a 120GB Cuffing Tariff from giffgaff and affordable, top notch toys and everything you need to have safe sex with Lovehoney – keeping you connected and satisfied, now and beyond.

To help keep the good times rolling, Annabelle Knight, Sex & Relationships Expert at Lovehoney shares her top tips to spice up this cuffing season:
Understand how sexual wellness can help: Sexual wellness is especially important during cuffing season – from understanding your own needs and desires to fostering clear, respectful communication with a partner. This period often brings a surge of new relationships – people seeking warmth and companionship and clear consent helps both you and your partner feel safe and relaxed, which leads to better connections and a more enjoyable experience overall.
Solo pleasure for better connections: One of the best ways to get you in the ‘cuffing season mood’, is improving your own connection to and relationship with your body. The best way to do this? I would recommend solo exploration and masturbation. Solo pleasure is an amazing form of self-care, which can be as simple as indulging in new sensations or toys to explore your body more deeply and reconnect with your wants and needs.
Partnered pleasure with toys: Toys can then be an amazing way for you to get to know your partner in the bedroom a little easier. Opt for the Womanizer Pro40 or the We-Vibe Sync 2 vibrator to help with dual partner stimulation, so you’re both satisfied in the bedroom. Lovehoney’s app-controlled toys can also add a new level of connection. The benefits? Pleasure, connection, and a better understanding of what you enjoy.
Utilise online platforms: With the magic of online dating, cuffing season is now easier than ever. Online platforms enable faster communication and match filtering, helping you find people with shared intentions. Apps also offer flexibility, allowing you to date at your own pace, and the ease of virtual messaging makes it simple to build a connection before committing to meet in person.
Key things playful: It’s a great time to try new things, both solo and with a partner, and to keep the vibe playful and light-hearted. Whether it’s experimenting with new toys, discovering different forms of touch, or bringing a sense of humour into the bedroom, staying open and playful can deepen your connection and keep things fresh, fun, and pressure-free.