Fever-Tree and Papa Salt Launch Vibrant Blood Orange Gin Spritz

Fever-Tree, the UK’s number one mixer brand and Papa Salt, Australia’s bestselling new gin, founded by Margot Robbie, Tom Ackerley, Josey McNamara, Regan Riskas and Charlie Maas, are delighted to announce the launch of their Blood Orange Gin Spritz. This ready-to-drink (“RTD”), presented in sleek 250ml cans,promises a fresh and invigorating twist on the classic spritz, perfectly crafted for long summer days.

The Fever-Tree x Papa Salt Blood Orange Gin Spritz is a vibrant blend of Fever-Tree Blood Orange Soda, made from Sicilian oranges, and Papa Salt’s distinctive Coastal gin, featuring zesty Australian botanicals. The resulting Blood Orange Spritz is a delicious, easy to drink cocktail with bright citrus notes and herbaceous finish. At 5% ABV, with only 107 calories and significantly less sugar than many other spritzes, it’s the perfect daytime drink for BBQs, pre-drinks, festivals, or wherever summer takes you.

Reflecting the rising popularity of the spritz in the UK, where 1/3 adults would choose a spritz when out1, this innovative collaboration offers a refreshing departure from many traditional gin and tonic based RTDs. By opting for soda instead of tonic, the Blood Orange Gin Spritz provides gin lovers a new, longer, lighter way to enjoy their favourite spirit.

The launch will be supported by a comprehensive summer marketing campaign encompassing PR initiatives, captivating social media content, influencer collaborations, festival activations as well as wide scale sampling opportunities.

The Fever-Tree x Papa Salt Spritz is being initially launched at Sainsburys from 31st March and Waitrose from 24th April, before being rolled out across other major retailers in the coming months, RRP £2.90.

Commenting on the partnership, Tim Warrillow, Co-Founder and CEO of Fever-Tree, said, “While the classic G&T of course holds a special place in my heart, working with the team at Papa Salt has opened my eyes and taste buds to how perfectly our premium sodas pair with gins and nowhere more so than our Blood Orange Soda and their fantastic Coastal Gin.

It was clear from our very first meeting that our teams share the same philosophy and deep- rooted commitment to using the highest quality ingredients to create the exceptional drinks. I have no doubt gin aficionados and spritz lovers alike will share my enthusiasm for this perfect summer drink….roll on those long summer days.”

Margot Robbie, Co-Founder of Papa Salt: “We made Papa Salt because we wanted an easy to drink gin to share with our friends. For us, nothing beats Papa Salt with soda and a generous wedge of blood orange; it’s a simple, delicious combination that never disappoints. Fever-Tree has always been our go-to mixer so we are thrilled to be partnering with them on this refreshing Blood Orange Gin Spritz. We hope you have one in hand all summer long!