First Robot Back Therapist Launches to Help £10B UK Problem I’m

BackHug, launches into the UK market with a global health-tech first. UK businesses (and homes) will now be able to subscribe to a ‘robot back therapist’ that users can control via their smartphone and comes with new proprietary ‘Spinemap’ back tension data technology – to help with the rise in cost-of-living back pain.

New research today reveals that 88% of the UK suffer with some form of back problem. For businesses, 44% of the UK workforce have taken sick leave due to back problems, costing the economy an estimated £10 billion. *

This follows a 31% increase in back and neck issues*, with 63% of people saying they are staying in more due to the cost-of-living crisis, and 46% stating it’s causing more back pain and stiffness. 16% said back pain is due to working from home.

BackHug’s 26 robotic fingers loosen stiff joints in the back, neck and shoulder blades. Stiff joints are the root cause of most of the pain people experience but cannot be treated by other devices and are too hard for human therapists to treat, making BackHug the first truly effective solution for joint stiffness and the aches and pains it causes.

BackHug also offers in-app physio consultations to assess users’ needs, with over 2,000+ personalised treatment programme options.
‘Spinemap’ technology also objectively monitors users’ back tension which changes over time, to allow the user to see objective confirmation of its outstanding therapeutic benefits after each session.

Engineer-turned-physiotherapist, Chongsu Lee, developed BackHug to fulfil his mission to help people find solutions to the root cause of their illness, which originated from a decade of illness he experienced as a child.

One BackHug costs just £269 a month for businesses and £99 for home subscriptions, which offers unlimited usage, with no need to pay for therapy per visit.

Chongsu Lee, Founder of BackHug, comments: “With one in five people stuck on health care waiting lists and saying they can’t afford multiple private physiotherapy sessions a month, BackHug is the future of back therapy by making it more accessible and affordable to treat back problems.
“It is the most effective way to loosen stiff joints, which is the most effective way to sustainably fix back aches and related issues (like sore thigh, headache, Achilles tendonitis, tennis elbow etc.)

“Back tension has never been measured on a large scale before and represents a valuable new data category thanks to our innovative technology”, Mr Lee finishes.

The company’s mission is to help with the rise in back problems, offer an affordable alternative to those on waiting lists and for those who need regular physio appointments, and to help boost productivity in the workforce.

Visit www.mybackhug.com to find out more or order a 30-day trial.