Former YouGov Chief, Sundip Chahal, joins Milieu Insight as new CEO to drive glo

Milieu Insight, an award-winning market research and data analytics platform company, based in South East Asia, has appointed Sundip Chahal as its new chief executive officer.

Chahal joins from leading multinational research and data analytics company YouGov PLC where he was Global Chief Operating officer. During his 18-year tenure at the company, he led the company’s growth as it scaled from a team of 15 when he joined, to employing over 3,000 people across 60 countries. Rising to the position of Group Chief Operating Officer, he oversaw the company’s global expansion.

Chahal expresses “I have observed Milieu during my many years in the market research sector and have admired them for their agility, innovation and offering best in class survey software technology. The potential for growth in the US and UK markets is immense, and the company’s commitment to push boundaries will be a powerful advantage to drive industry disruption and redefine market research on a global scale.

Chahal takes on his new role with excitement and determination, “The opportunity to lead Milieu Insight at this juncture is thrilling and humbling,” he reflects. “We’re not just looking to grow; we’re going to change how businesses understand and connect with consumers globally.”

With commanding presence across Southeast Asia, Milieu’s clientele spans various sectors, including consumer brands, media agencies and government organisations. Leading companies like Yahoo, CNBC Travel, Hubspot, and Dentsu, as well as social and non-profit organisations, have utilised Milieu’s survey and data analytics software to gain consumer insights and drive strategic decision-making.
Its advanced end-to-end survey and data analytics platform, Canvas, offers intuitive tools for survey design, survey distribution, data analysis, visualisation, and reporting, delivering actionable business insights across an expansive spectrum of topics. Canvas gives clients the opportunity to move to one integrated system and even own the entire research process if they wish, streamlining operations and enhancing control over data collection and analysis.
Milieu Insight Founder, Gerald Ang, to lead product innovation
Gerald Ang, one of the founders of Milieu Insight, sees Chahal’s appointment as a fantastic opportunity to accelerate the company’s global ambitions, freeing him to focus on innovation and business strategy, alongside the new CEO. “With Sundip on board, we’re entering a new phase of growth,” Ang states. “His experience and network will be invaluable as we expand into new markets, particularly the US. and UK.”
Ang’s vision for the company remains focused on product development and skill enhancement. “We’ve built a great team and a powerful platform,” he says. “Now, with Sundip’s leadership, we can scale up rapidly while maintaining our commitment to innovation.”
Chahal is eager to build on the solid foundation laid by Ang and the founding team. “My focus is on enabling the vision already in place,” he explains. “We’re taking what’s been articulated locally and expanding it globally. The potential here is enormous, and I’m excited to help realise it.”